Billboard Advertising in Leeds

The scale of a full 96-sheet or digital D96-sheet makes an immediate impression on drivers approaching or passing through the city. In Leeds, these large-format placements work particularly well along the M621 corridor, the A58(M) inner ring road, and the arterial approaches along Kirkstall Road and Dewsbury Road, where consistent vehicle volumes ensure high-frequency exposure for brands building awareness quickly.

For campaigns that need presence and impact from the moment a driver enters the Leeds conurbation, 96-sheet placements on the outer ring road and at key roundabout approaches to the city centre deliver the kind of unmissable visibility that few other formats can match.

The 48-sheet and its digital equivalent offer a broader range of placement options across Leeds's commercial and retail districts. The Headrow, Boar Lane, and the streets feeding into the Trinity Leeds and Victoria Gate catchments are among the locations where a well-placed 48-sheet can reach both commuters and shoppers throughout the day.

We identify the placements best suited to your target audience and build a media buying strategy that maximises coverage across the key corridors into and through the city centre, with both paper and digital options available depending on the brief.

Compact 6-sheets give brands precise control over which areas, streets, and destinations their message appears in. In Leeds, this might mean placing digital D6-sheets across the Headingley and Hyde Park student corridor to reach the city's 60,000-strong student population, selecting 6-sheet panels along Kirkstall Road to intercept commuter traffic, or flooding the streets around Trinity Leeds and Victoria Gate with high-frequency panels during key retail periods.

Used alongside larger formats, 6-sheets extend campaign reach to street level and into areas where 48-sheet or 96-sheet inventory is unavailable, reinforcing messaging at the point of footfall.

Leeds railway station is one of the busiest in the North of England, with over 29 million passenger entries and exits recorded in 2024/25. This volume of daily commuters, business travellers, and visitors creates a high-dwell advertising environment across platforms, concourses, and the surrounding street-level approaches. Leeds Bradford Airport adds a further layer of reach for brands targeting travellers on both domestic and international routes.

Beyond rail, the West Yorkshire bus network serves Leeds's wider conurbation, with bus shelter advertising providing consistent exposure along major routes including the A61 Harrogate Road, Otley Road, and Roundhay Road. Connecting with commuters through station and bus advertising reaches audiences at some of their highest-attention moments of the day.

Place-based advertising in Leeds lets brands align themselves with specific venues and destinations that carry their own defined audience. First Direct Arena, with a capacity of around 13,500, regularly sells out major concerts and live events, delivering large and engaged audiences to the city centre in the evening economy. Elland Road generates significant matchday footfall in the south of the city and is well served by roadside and transport approaches from the M621 junction.

Leeds Bradford Airport, the principal air gateway for West Yorkshire, offers terminal advertising to a captive audience of travellers. Beyond sport and travel, Leeds Dock, the emerging South Bank development, and the Merrion Centre in the civic quarter each serve distinct audience profiles, giving advertisers a degree of targeting precision that works well for brands with specific demographics.

StreetHubs in Leeds capitalise on dwell time and pedestrian volume in the city's busiest consumer areas. Eye-level placements on The Headrow, Briggate, and around the entrances to Trinity Leeds and Victoria Gate keep brand messaging directly in front of shoppers, leisure visitors, and commuters at street level throughout the day.

Brands targeting students and younger audiences might prioritise StreetHub placements along Otley Road through Headingley, one of the city's most active student and leisure strips. Those seeking to reach professional audiences can focus on the civic quarter around the Town Hall and along the office corridors between Leeds station and the financial district, where a high density of professional services firms generates consistent weekday footfall.