Billboard Advertising in Birmingham

The scale of a full 96-sheet or digital D96-sheet display makes an immediate impression on drivers and pedestrians approaching or moving through the city. These large-format placements work particularly well along Birmingham's major approach roads, including the A38 Bristol Road, the A45 Coventry Road, and the Aston Expressway, where high vehicle volumes ensure consistent exposure.

For brands launching in Birmingham or building awareness quickly, 96-sheet placements at key roundabouts and intersections close to the city centre deliver the kind of unmissable presence that is difficult to achieve through any other format.

A 48-sheet or full-colour digital display offers a broader range of placement options across Birmingham's commercial districts. Corporation Street, Broad Street, and the approaches to Colmore Row are among the locations where a well-placed 48-sheet can reach both commuters and retail visitors throughout the day.

We can identify the placements best suited to your target audience and put together a media buying strategy that maximises coverage across the key corridors into and through the city centre.

Compact 6-sheets enable brands to target specific areas, streets, and destinations with precision. In Birmingham, this might mean flooding the approaches to Brindleyplace and the Mailbox with 6-sheet panels to reach professional and leisure audiences, placing digital D6-sheets in the Jewellery Quarter to connect with design-conscious shoppers, or selecting placements close to the university campuses to reach students.

Used alongside larger formats, 6-sheets reinforce messaging at street level and extend the reach of a campaign into areas where larger formats are not available.

Birmingham New Street is the busiest railway station outside London, recording 36.6 million passenger entries and exits in the 2024/25 financial year. Combined with Moor Street and Snow Hill stations, Birmingham's rail network offers exceptional exposure to commuters, business travellers, and visitors arriving from across the UK.

The West Midlands Metro tram network, the extensive bus network serving the wider conurbation, and park-and-ride facilities on the city's outer ring all add to the transport advertising opportunity. Connecting with Birmingham's commuter population through bus shelter advertising, station platforms, and street-level displays along the major commuter corridors reaches audiences at high-frequency touchpoints throughout the working week.

Place-based advertising in Birmingham allows brands to position themselves alongside specific venues, landmarks, and destinations that carry their own audience profile. The NEC, the UK's largest exhibition and events complex, draws over 2 million visitors annually to trade shows, consumer events, and concerts. The Utilita Arena, one of the UK's highest-capacity indoor venues, regularly sells out major live events. Resorts World at the NEC combines retail, dining, and gaming in a single destination.

Depending on your target audience, other valuable place-based locations include Edgbaston Cricket Ground, Villa Park, St Andrew's, the Birmingham Hippodrome, and the new development zones around Curzon Street that will serve as Birmingham's HS2 gateway.

StreetHubs in Birmingham capitalise on dwell time and pedestrian flow in the city's busiest consumer areas. Eye-level placements on Broad Street, New Street, and around the Bullring and Grand Central entrances keep brand messaging in direct sightlines of shoppers, diners, and evening economy visitors throughout the day.

Brands targeting younger audiences might focus StreetHub placements in Digbeth close to independent venues, street food markets, and creative workspaces. Those seeking to reach business professionals could prioritise Colmore Row and the broader Colmore Business District, home to the city's major professional services firms.