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Why You Should Consider Working With An Integrated agency
The broad category of 'Marketing' encompasses various fields, including advertising, graphic design, strategy formulation and implementation, creative assets, as well as market research, competitor analysis, and direct marketing. Integrated Marketing takes a comprehensive approach by consolidating all these elements into a unified framework.
The Effectiveness of Advertising in the Transport for London (TfL)
In this blog article, we explore why advertising in TfL is considered super effective, focusing on aspects like cost efficiency, diverse advertising formats, campaign cost variability, audience reach, and the critical role of frequency in successful campaigns.
Advertising Budgets: How Much Should You Invest?
This article explores how businesses can approach setting their advertising budgets, the role of advertising agencies in this process, and provides insights into budgeting for advertising campaigns in different city scales like Manchester and London.
What is a Media Agency and what does a Media Agency do?
In the fast-paced and dynamic world of advertising and marketing, media agencies have emerged as pivotal players. Their role is not only significant but also multifaceted, as they navigate the complex landscape of media planning and buying to aid brands in reaching their target audience effectively. This essay delves into the essence of a media agency, its functions, and the numerous benefits it offers to brands.
How To Plan An Experiential Campaign
In our previous blog, we covered the concept of experiential campaigns and their potential effectiveness when executed proficiently. While each experiential campaign possesses unique characteristics, certain fundamental practices can significantly influence its success.
What is Out-Of-Home Experiential Advertising
Experiential marketing is a strategic approach that involves actively involving consumers and motivating them to partake in a brand experience.
2024 Predictions: The Future Of Digital Marketing and AI
Regardless of the ongoing debate, one fact is crystal clear – AI is not a passing trend; it's a permanent fixture, and businesses need a forward-thinking strategy to remain competitive.
The benefits of advertising on Public Transport.
As a form of out-of-home advertising, public transport is an effective way to capitalise on captive audiences, drive engagement and reach vast amounts of people. How does it do this? Read on to find out.
What is Transport Media?
Transport media is, in our opinion, the likely workhorse of the entirety of the out-of-home advertising ecosystem. It’s a category of out-of-home advertising that uses modes of transport to display advertising messages, this includes the use of buses, taxis, trains and trams.
Train and Tram Advertising formats explained!
Train and tram advertising offers brands multiple engaging formats to choose from, which can be challenging to navigate. This article serves to break these down for you. Let’s get into it.
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