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How To Advertise on Buses
They are a ubiquitous sight on the streets of every town and city in the UK, carrying millions of people to their destinations every day. They are the humble bus, and they are also one of the most powerful and effective forms of out-of-home advertising available.
This guide will explore the world of bus advertising, from the different formats on offer to the strategic benefits of this mass-reach marketing channel.
How Much Does Bus Advertising Cost?
Bus advertising is a versatile and impactful way to reach audiences on the move. With buses operating across cities, towns, and rural areas, this medium offers brands the opportunity to achieve high visibility across diverse geographical areas. However, as with all advertising, understanding the costs and options is essential. In this guide, we’ll explore the pricing for various bus advertising formats and highlight the factors to consider when planning a campaign.
The benefits of advertising on Public Transport.
As a form of out-of-home advertising, public transport is an effective way to capitalise on captive audiences, drive engagement and reach vast amounts of people. How does it do this? Read on to find out.
What is Transport Media?
Transport media is, in our opinion, the likely workhorse of the entirety of the out-of-home advertising ecosystem. It’s a category of out-of-home advertising that uses modes of transport to display advertising messages, this includes the use of buses, taxis, trains and trams.
How effective are ads on buses and bus shelters?
Whether you’re looking to make an impact with this type of advertising or you’re curious as to how effective it is, this article about Bus Advertising will tell you everything you need to know.
6 Great Creative Bus Advertising Examples
In this article, we take a look at 6 creative examples of bus advertising, from bold creative that makes you stop and stare, to clever design that generates buzz online.
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