How to advertise on Buses
How to advertise on Buses.
Key Takeaways
Go Where the People Are: Bus advertising is a fantastic way to reach a mass audience in a specific geographical area in a cost-effective manner.
Keep it Simple: Your message needs to be clear, bold, and concise to be effective on a moving bus. Less is often more.
Get Expert Help: Strategic media planning and buying is essential for a successful Out-of-Home campaign. An agency like One Day Agency can help you plan and execute a bus advertising campaign that gets results. Contact us to find out how we can help you get your brand on the road.
They are a ubiquitous sight on the streets of every town and city in the UK, carrying millions of people to their destinations every day. They are the humble bus, and they are also one of the most powerful and effective forms of out-of-home advertising available.
This guide will explore the world of bus advertising, from the different formats on offer to the strategic benefits of this mass-reach marketing channel.
The Power of the People's Transport
Buses are the workhorses of public transport, serving every corner of the community, from bustling city centres to quiet suburban neighbourhoods. This gives them an unparalleled ability to reach a huge and diverse audience, from commuters and students to shoppers and tourists.
A bus advertising campaign can generate a huge number of impressions, making it a very cost-effective way to raise brand awareness, announce a new product, or drive footfall to your business. Their sheer size and constant movement make them impossible to ignore.
The Many Forms of Bus Advertising
Bus advertising offers a wide range of formats to suit your campaign objectives and budget:
T-Sides: These are large, T-shaped panels on the side of the bus that offer a high-impact advertising space, visible from a distance.
Supersides: These are long, thin panels that run along the side of the bus, perfect for a bold and simple message that is seen by pedestrians.
Streetliners: These are smaller panels on the side of the bus that are at eye-level with pedestrians and motorists, ideal for more detailed information.
Rears and Mega Rears: These are ads on the back of the bus that are a great way to reach a captive audience of drivers following behind in traffic.
Full Wraps: For the ultimate impact, you can wrap the entire bus in your ad, creating a mobile billboard that will turn heads wherever it goes and dominate the streetscape.
Interior Panels: These are ads that are placed on the inside of the bus, allowing you to reach a captive audience of passengers during their journey.
The Strategic Advantages of Bus Advertising
Mass Reach: Buses travel along predefined routes every single day, allowing you to reach a huge and diverse audience with predictable consistency.
High Frequency: People see the same buses on their daily commute, which means they will see your ad multiple times, reinforcing your brand message and building familiarity.
Geographic Targeting: You can target specific bus routes and depots to concentrate your advertising in key postcodes or near points of sale.
Cost-Effective: Bus advertising offers a very low cost per thousand impressions, making it a very cost-effective way to achieve mass-market brand awareness.
The Agency's Role: Your Guide to Bus Advertising
A media agency like One Day Agency can help you to navigate the world of bus advertising and to create a campaign that delivers results. We can help you to:
Plan Your Campaign: We'll use planning tools to help you choose the right formats, routes, and locations to reach your specific target audience.
Design Your Creative: Our team of designers will create an ad that is eye-catching, effective, and legible on a large, moving vehicle.
Book Your Space: We'll handle all the negotiations and booking with the media owners, such as Stagecoach or Go-Ahead.
Measure Your Impact: We'll provide you with a full report on the reach and frequency of your campaign, along with photographic proof of posting.
