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How to advertise on Taxis
In a bustling city like London, how do you capture the attention of a constantly moving audience? The answer might be right in front of you, weaving through the traffic and stopping at every corner: the iconic black cab.
Taxi advertising is a powerful and often overlooked form of out-of-home (OOH) advertising that can help you to reach a diverse and captive audience. This guide will explore the world of taxi advertising, from the different formats available to the strategic advantages of this unique marketing channel.
The benefits of advertising on Public Transport.
As a form of out-of-home advertising, public transport is an effective way to capitalise on captive audiences, drive engagement and reach vast amounts of people. How does it do this? Read on to find out.
What is Transport Media?
Transport media is, in our opinion, the likely workhorse of the entirety of the out-of-home advertising ecosystem. It’s a category of out-of-home advertising that uses modes of transport to display advertising messages, this includes the use of buses, taxis, trains and trams.
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