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Advantages and Disadvantages of Outdoor Advertising
Outdoor advertising is a powerful marketing tool that offers both advantages and disadvantages for businesses. Here's a comprehensive look at both sides of outdoor advertising to help you understand its potential impact on your marketing strategy.
What is Outdoor Advertising?
Outdoor advertising, or out-of-home (OOH) promotions, refers to a broad scope of advertising formats and solutions that display branding, communications, messaging, and offers to consumers when they are out and above—hence the name.
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