News, Blog and Socials.

Follow for more on our

social media channels.

Pinterest Advertising, Paid Social, Digital Marketing Ricardo Seixas 03/06/2024 Pinterest Advertising, Paid Social, Digital Marketing Ricardo Seixas 03/06/2024

How Gen Z is active on Pinterest.

In this article, we explore how Gen Z is using Pinterest and how brands can tap into this audience in a meaningful way.

Press Releases, One Day Agency Updates, Paid Social Ads, Paid Social, Destination Marketing Ricardo Seixas 01/05/2024 Press Releases, One Day Agency Updates, Paid Social Ads, Paid Social, Destination Marketing Ricardo Seixas 01/05/2024

Press Release: One Day promotes Poland as a destination with Generative AI-designed ads.

The integrated agency won the Polish Tourism Organisation for a second time in a competitive pitch to deliver its first Generative AI-designed Paid Social ads and campaign.

Digital Marketing, TikTok, Paid Social, Social Media Ricardo Seixas 04/07/2023 Digital Marketing, TikTok, Paid Social, Social Media Ricardo Seixas 04/07/2023

Creating Engaging TikTok Content

TikTok has evolved from a trend-led app to a cultural powerhouse, offering brands a unique space to connect with audiences through creativity and authenticity. In this guide, we break down how to create truly engaging TikTok content—from native ad formats and storytelling to platform-specific best practices. Plus, get expert insight from Alexandra on why mastering TikTok is key to brand growth in 2025.

Paid Social, Analytics, Google Ads, Digital Marketing Ricardo Seixas 29/05/2023 Paid Social, Analytics, Google Ads, Digital Marketing Ricardo Seixas 29/05/2023

What Are UTMs And How Do I Use Them Effectively?

UTMs are tags that can be added to the end of a URL, allowing you to track traffic sources. It allows a more granular breakdown of what traffic came from where, and consists of 5 parameters

Paid Social, Digital Marketing, One Day Agency Top Tip Ricardo Seixas 27/03/2023 Paid Social, Digital Marketing, One Day Agency Top Tip Ricardo Seixas 27/03/2023

What is ad fatigue and how can you prevent it?

Ad fatigue happens when your audience has viewed your ad so many times that they have become bored of it, choosing to ignore it and scroll straight past.

eCommerce, Digital Marketing, Digital Out-of-Home, Advertising, Paid Social 05/05/2022 eCommerce, Digital Marketing, Digital Out-of-Home, Advertising, Paid Social 05/05/2022

3 Tips for Advertising & Marketing Your eCommerce Business Online

The eCommerce landscape is constantly changing. But while trends come and go, our tips for getting the most out of your online store’s digital presence are evergreen.

How can eCommerce businesses get the most out of their digital ad spend?

Articles, Snapchat, Trends, Paid Social Ricardo Seixas 31/08/2021 Articles, Snapchat, Trends, Paid Social Ricardo Seixas 31/08/2021

How advertisers can get a winning ad streak with Snapchat Trends 🧐

Snapchat is one of the most overlooked platforms in advertising—but that’s a mistake. With Snapchat Trends, brands can now tap into real-time user conversations, discover what Gen Z really cares about, and create ads that feel culturally spot-on. In this guide, we explore how to use the tool, why Snapchat’s algorithm is stronger than TikTok’s, and how to get ahead of the trend curve with expert insights from our Paid Social team.

Articles, Pinterest Advertising, Paid Social, Paid Social Ads Ricardo Seixas 16/08/2021 Articles, Pinterest Advertising, Paid Social, Paid Social Ads Ricardo Seixas 16/08/2021

Is Pinterest good for Advertising?

Pinterest is more than mood boards—it’s a high-intent, trend-driven platform perfect for brands in fashion, home, wellness, and beyond. This blog explores how Pinterest advertising works, its audience, campaign benefits, and why it’s a hidden gem in paid social strategies.

Articles, Paid Social Ricardo Seixas 02/08/2021 Articles, Paid Social Ricardo Seixas 02/08/2021

Paid Social Media Strategies and Examples.

Paid social doesn’t have to be complex to be powerful. Whether you're running B2B campaigns or launching your next product on TikTok, the right strategies can make all the difference. In this blog, we break down the key differences between organic and paid social, why both matter, and six simple, effective strategies to help your brand cut through the noise. Featuring expert insight from our Paid Social Manager, Kerry, this is your go-to guide to making paid social work harder (and smarter) for your business.

Newer Posts