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The best marketing channels to reach families.
Reaching families with your advertising requires a thoughtful, multi-channel strategy. In this guide, we explore the most effective platforms—from YouTube and Pinterest to VOD and cinema—and how brands can connect with parents, kids, and multi-generational households in 2025. Whether you’re selling toys, experiences, or household products, these are the channels that truly deliver.
Press Release: Young scale-up One Day Agency now targets £1.5 million and expands to the US
After an explosive growth during the past two Quarters by acquiring brands such as Netflix, the Spanish winery Codorníu Raventos, StudentBeans, NHS West London, Butternut Box, Union Roasted and others, One Day has reviewed its annual gross revenue guidance to £1,5 million and is setting the groundwork for international expansion to the United States.
How to scale your brand on digital channels.
There are plenty of ways to scale and grow a brand but for this post, we’ll be focusing on brands that want to explore it on digital channels. Straight to the point: the most important aspect of scaling is funnel split, its visibility and setting econometrics and KPIs, for each funnel stage. We’ll explain.
Press Release: One Day Agency launches Codorníu Cavas from the largest organic cava producer in the world.
The Manchester-based advertising and marketing agency One Day Agency has been appointed in a competitive pitch to promote the Spanish Codorníu Raventos’s Winery and its 150th anniversary of Cava production.
What is the future of Print Advertising?
Its one of the oldest tricks in the book. But it’s no secret that print media has had a rocky couple of decades.
Today, we’re evaluating the present state of print advertising so that we can begin to understand its future in 2022 and beyond.
The ultimate guide to In-Game Advertising
In-game advertising is one of today’s most powerful marketing tools—connecting brands with massive, engaged audiences inside the games they love. Here’s how it works, why it matters, and how major brands are winning with it.
How to create the perfect Mother's Day Ad campaign.
Mother’s Day isn’t one-size-fits-all. From co-parents to grieving buyers, today’s audiences are complex and emotionally driven. In this guide, we break down how brands can build inclusive, powerful Mother’s Day campaigns that connect meaningfully and convert authentically.
The best and worst shoppable content platforms in 2022
We’ve all heard of shoppable content.
In 2022, more and more social media channels are adapting to allow brands to post their own creative shoppable content.
So, of course, we began to wonder… Who did it best?
The ultimate guide to In-Game Advertising.
Did you know that in 2020, a phenomenal $165 billion was spent on games?
In-game advertising gives advertisers the opportunity to reach their target audience in new, exciting ways.
Here’s how.
How Facebook Advertising is changing. Your ultimate Facebook Ad guide.
Facebook, now living under the umbrella company Meta, was first created by Mark Zuckerberg in 2004. A lot has changed since then.
But besides its name, what other changes will consumers and advertisers see happen, and what options are there for brands looking to harness the power of Facebook advertising?
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