Ricardo Seixas 02/03/2022 Ricardo Seixas 02/03/2022

How to advertise on SnapChat

It may come as no surprise, but Snapchat hasn't enjoyed popularity across all generations in the way that competing channels have done. However, Snapchat remains popular amongst gen Z and millennials.

For brands looking to meet audiences within these age groups, Snapchat could be the missing key.

23/02/2022 23/02/2022

Changing the narrative – how Valentine’s Day ads are changing

With more of us feeling unrepresented in Valentine's Day ads and questioning it’s relevance in the 21st century, the narrative around Valentine's Day must shift in order for advertisers to recapture the magic of the holiday and reach wider audiences.

Here's how advertisers can raise their Valentine’s Day campaign game.

23/02/2022 23/02/2022

The biggest digital and OOH marketing trends of recent years so far!

We’re almost 2 months into 2022, and a lot has changed about the way we do ads.

Here are the biggest marketing trends of the New Year so far.

16/02/2022 16/02/2022

How can brands harness the power of diversity in their 2022 campaigns?

With diversity in marketing, the hardest and most important part is getting it right.

So, how can brands harness the power of diversity in their 2022 campaigns?

16/02/2022 16/02/2022

The Top 3 Super Bowl Ads 2022

With the potential for extreme success being so great, the pressure was on this year for advertisers to create the most memorable ads. So, who did it best?

This week, we’re covering what 3 of the most innovative brands did right at this year’s Super Bowl.

09/02/2022 09/02/2022

The ultimate guide to advertising on Reddit.

Reddit amasses around 2.3 billion monthly visits, eclipsing even Whatsapp.

So, how can advertisers reap the benefits of Reddit advertising in 2022?

09/02/2022 09/02/2022

Expected to reach $1.74billion in 2022, here's how to make the most of your podcast ad spend

There may be a podcast for everything nowadays, but our reasons for listening to podcasts have remained pretty much constant: we want to expand our minds in a simple, easy, and stress-relieving way.

With podcast ad spend expected to reach almost $2 billion this year, how can advertisers get the most out of their podcast ad spend?

Ricardo Seixas 03/02/2022 Ricardo Seixas 03/02/2022

How to advertise in the Metaverse

As the metaverse begins to reshape the digital landscape, forward-thinking brands are seizing the opportunity to create immersive and engaging advertising experiences. From virtual billboards to interactive AR campaigns, this blog explores how businesses can strategically advertise in the metaverse and why it’s only the beginning of a new era in digital marketing. Featuring insights from Ricardo Seixas, CEO of One Day Agency.