It started in the 20th century when journalists hounded athletes, actors and musicians for their go-to products. Now, influencer marketing exists on almost every social media platform, and anyone can be an influencer. With social media trends constantly changing, and countless influencers to choose from, how can marketers hope to master influencer marketing in 2022? Let’s find out.

There are as many influencer marketing strategies as there are brands in the world. Simply put, every brand and every influencer is unique. So, the way they work together will also be unique.

Influencer marketing has become hugely successful in a relatively short space of time due to its unique ability to sell products. In this article, we explore all things influencer marketing.

Here’s our take on influencer marketing, and how advertisers can use this powerful tool to catapult brands to the forefront.