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What is Below The Line (BTL) Marketing? A Comprehensive Guide
Below-the-line (BTL) marketing is all about creating targeted advertising campaigns that engage specific segments of your audience. Instead of casting a wide net like ATL marketing, BTL focuses on precision and direct engagement, using channels like direct mail, events, sponsorships, digital marketing, and social media campaigns to communicate in a more personalized way.
Above the Line (ATL) Marketing: A Comprehensive Guide
Above-the-line (ATL) marketing refers to broad, mass-market advertising campaigns aimed at reaching a wide audience and building brand awareness. ATL marketing uses traditional mass media channels such as television, radio, newspapers, magazines, and billboards to communicate messages to the masses.
Advertising Budgets: How Much Should You Invest?
This article explores how businesses can approach setting their advertising budgets, the role of advertising agencies in this process, and provides insights into budgeting for advertising campaigns in different city scales like Manchester and London.
Our examples of effective OOH advertising.
Out-of-home advertising is an effective and rapidly growing advertising medium proving to increase visibility, boost brand awareness, and generate consideration. With developments in technology allowing for more creativity and programmatic OOH advertising offering an automated approach, the possibilities seem endless and reaching new audiences feels more seamless than ever.
How to write effective copy.
Creating compelling and effective ad copy can be pivotal in running a successful paid digital campaign. Here are our top tips on creating copy that will resonate with your target audience and drive that all-important click.
7 Black Friday Strategies You Need To Know
We’ve rounded up 7 effective Black Friday marketing strategies to help you boost your sales all the way to Cyber Monday and beyond.
The Ultimate Guide to London Underground Advertising
Did you know that every week, the London Underground escalators travel a distance equivalent to going around the world 2x?
Here is our guide to London Underground ads, including the huge benefits they can bring for your brand and how you can get the most out of your London Underground ad spend.
Caught between OOH and digital advertising? Here’s how you can do both.
Budgeting for campaigns that run across various channels doesn’t have to be difficult.
Here’s how you can plan to reap the benefits of both digital and OOH advertising strategies for your brand.
The Ultimate Guide to Creating the Perfect TV Ad
In 2021, there were more than 1,000 new TV advertisers in the UK. This shows that demand for high-quality TV ads that yield actual results is only growing.
Today, we're looking into what exactly makes a TV ad campaign successful.
3 Tips for Advertising & Marketing Your eCommerce Business Online
The eCommerce landscape is constantly changing. But while trends come and go, our tips for getting the most out of your online store’s digital presence are evergreen.
How can eCommerce businesses get the most out of their digital ad spend?
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