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On advertising, we believe in David Ogilvy’s rules for success. Here's why! 📚
David Ogilvy has provided advertisers with a vast wealth of knowledge and marketing insights, gained from his wildly successful and celebrated career. But his infamous rules have garnered him a fair share of criticism, too. As he writes in his infamous, 'Ogilvy On Advertising': “I am sometimes attacked for imposing ‘rules.’ Nothing could be further from the truth. I hate rules. All I do is a report on how consumers react to different stimuli.”
The ABC's of choosing which social media channels will showcase your brand the best. 🎤
Choosing which social media channels will showcase your brand the best doesn’t have to be difficult. So, we made it simple. It’s just what we do. 🤷 Here are 3 simple questions you need to ask to choose which social media channels are right for your brand.
Is Pinterest good for Advertising?
Pinterest is more than mood boards—it’s a high-intent, trend-driven platform perfect for brands in fashion, home, wellness, and beyond. This blog explores how Pinterest advertising works, its audience, campaign benefits, and why it’s a hidden gem in paid social strategies.
Is Twitter the right place to reach your target audience? 🤔
So, your brand is on Twitter… but is Twitter the best place to reach your target audience? And how can you use the power of Twitter advertising to reach even wider audiences? Let’s find out.
The 5 commandments of media planning. 📜
Media planning negates the need for any unforeseen costs or hurdles. With the right plan in place, brands can see amazing results.
Press Release: One Day Agency launches RELX, the world’s leading independent e-cigarette brand, with an OOH campaign.
The Manchester-based boutique advertising and marketing agency has been appointed in a competitive pitch to promote RELX Technology’s vaping products in the UK.
Turning followers into 🤑 - when influencer marketing works (and when it really doesn’t).
Here’s our take on influencer marketing, and how advertisers can use this powerful tool to catapult brands to the forefront.
Paid Social Media Strategies and Examples.
Paid social doesn’t have to be complex to be powerful. Whether you're running B2B campaigns or launching your next product on TikTok, the right strategies can make all the difference. In this blog, we break down the key differences between organic and paid social, why both matter, and six simple, effective strategies to help your brand cut through the noise. Featuring expert insight from our Paid Social Manager, Kerry, this is your go-to guide to making paid social work harder (and smarter) for your business.
How to make Spotify ads work for you – even if your target audiences are Gen Z’s or millennials!
Spotify Audio Ads are a fantastic tool to help brands build awareness and relatability. The consumer is much more likely to actively receive this type of ad than with many other kinds of advertising, making it a favourite for many brands. But how can Spotify Audio Ads be used to reach Gen Z’s and millennials effectively?
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