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How to make Spotify ads work for you – even if your target audiences are Gen Z’s or millennials!
Spotify Audio Ads are a fantastic tool to help brands build awareness and relatability. The consumer is much more likely to actively receive this type of ad than with many other kinds of advertising, making it a favourite for many brands. But how can Spotify Audio Ads be used to reach Gen Z’s and millennials effectively?
Pride Month advertising in retrospect - how can brands get it right? 🤔
Hold on… Isn’t inclusivity a good thing? Absolutely! But it has to be done the right way. Here are some things to avoid when incorporating inclusivity into your campaigns.
What does the buzz around bee-friendly bus stops mean for advertisers?
From commuters and motorists to shoppers and pedestrians, these new bus shelters are already gaining more attention than they did previously - which means advertisers can reap the benefits of more impressions per ad.
What the pre-9pm TV fast-food ad ban means for advertisers.
The new rule means ads for HFSS products (products deemed to be high in fat, salt and sugar) will be banned from 5.30 am to 9 pm. In this post, we will discuss the possible implications of this new watershed for advertisers.
OOH Campaign: University of Arts London
This week our latest OOH campaign went live for our client University of Arts London - Central Saint Martin’s.
TikTok’s Brand Lift Study (BLS) - is it the advertiser’s 🏆 holy grail?
According to Hootsuite, TikTok is the 7th most used social media app, and yet it is the second-biggest app in terms of consumer spending. It’s no wonder, then, that advertisers are flocking to the platform, and TikTok has gone to great lengths to optimise their platform and attract advertisers. Now, TikTok has created BLS as a new way of helping advertisers reach their goals.
Press Release: One Day secures I Saw It First and leads paid media during Love Island sponsorship.
The Manchester-based boutique advertising and marketing agency has secured I Saw It First’s account for another term and will support the brand’s digital media during ITV’s Love Island sponsorship.
Google’s Cookie Ban is looming with less than 12-months to go. Here’s what to expect.
In 2022, Google Chrome will no longer support third-party cookies. And there is still a lot of progress to be made.
May is done ✅ Here’s a small One Day update: new clients & going International! 😄
Whew! 😅 Busy month for One Day. Here’s what happened.
10 Ways To Increase Average Order Value (AOV)
When looking for ways to increase revenue, companies often prioritise the acquisition of new customers, which can mean more marketing spend. However, one solution that is often overlooked is to increase the average order value (AOV), meaning that each individual customer becomes more valuable. With cost per acquisition having risen due to heavily populated ads marketing in 2020, this strategy is one that no business should ignore.
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