This week our latest OOH campaign went live for our client University of Arts London - Central Saint Martin’s to promote their degrees with a mix of 48-sheet billboards, underground escalator panels and D6’s bus stops. See it in the pictures below!
A consistent integrated campaign across the UK, Germany and Poland needs one strategic centre, with local expertise shaping how the idea reaches each market.
One Day plans and buys international advertising through one lead team, connecting creative, media and digital with one budget view and approval route.
Consistency makes the campaign recognisable everywhere. The media split, wording and assets can still change by country.
10,000 followers deserves something completely unnecessary.
So we’re giving one of you an actual billboard for two weeks.
A real advertising space. Your message. In front of people who weren’t expecting to become involved in your office argument.
We’ve spent plenty of time putting brands on billboards. To celebrate this milestone, we’re handing the idea over to the people who follow us.
A sensible starting point for many multi-market campaigns is to place 25% to 40% of the working media budget into OOH and 60% to 75% into digital, then adjust for the objective, geography and buying journey. It is a planning range, not a universal benchmark.
The split should answer a commercial question. OOH can create public visibility and shared familiarity across a city. Digital can capture active demand, explain the offer and optimise towards a measurable action. One Day brings both roles into one out-of-home advertising plan rather than treating the channels as competing line items.
A billboard stands out in a screen-heavy city by being easier to recognise, not simply louder. When every panel is moving, a bold static frame, distinctive brand cue and one confident thought can create the contrast.
One Day plans digital out-of-home campaigns as a combination of site, audience, viewing conditions and creative. The media and the idea are developed together, because a strong asset on the wrong screen still disappears.
The first creative question is not “what can this screen do?” It is “what should someone remember after one or two seconds?”
To advertise to commuters effectively, map the journey from home to workplace, identify the points with repeated attention and give each channel a clear role. Rail, station, bus, shelter, roadside, audio and mobile can all reach the commute, but they reach different moments within it.
One Day plans rail advertising and wider OOH around routes, stations, times and destinations. That turns “commuters” from a broad demographic label into a set of real journeys that media can cover.
Commuting remains one of England's most common journey purposes, with 111 commuting trips per person recorded on average in 2024. The opportunity is substantial, but it is distributed across cars, trains, buses, walking, cycling and mixed journeys.
A product launch works when availability, fame and conversion arrive at the same moment. Running every channel on the same date is not automatically integrated if each one is doing the same vague job.
TV can introduce the story at scale. OOH makes the launch visible in the physical world. Paid social can test messages before launch, amplify the main burst and turn interest into action afterwards. One Day brings TV, OOH and paid social into one launch plan.
The sequence below is a framework rather than a fixed calendar. Product category, distribution, budget, purchase cycle and audience behaviour should determine the exact dates.
Bus side and bus stop advertising can appear almost interchangeable on a media plan. In practice, they behave very differently. One travels through a route; the other owns a fixed point within it.
Bus advertising is strong for mobile reach and repetition across neighbourhoods. Bus stop advertising gives advertisers location precision and a longer opportunity to communicate. The better choice depends on what the campaign needs people to notice, remember or do.
Britain recorded more than four billion local bus journeys in the year ending March 2025. That scale makes the environment valuable, but passenger volume alone cannot decide which format will work harder for a specific brief.
A billboard campaign can work long before someone clicks, visits or buys. That is why measuring OOH only through a QR code or a final sales number misses most of the story.
A useful evaluation connects the media delivery to audience exposure, attention, brand response and commercial outcome. One Day's out-of-home team builds that measurement plan before sites are booked, while there is still time to create a baseline and a credible test.
The strongest local channels for reaching families are paid search, paid social aimed at parents, local OOH, supermarket and shopping-centre media, cinema and community partnerships. The right mix depends on the catchment and the action you need a parent to take.
One Day Agency's local advertising service builds plans around real movement and customer data rather than broad regional labels. Paid social and PPC can then connect local familiarity with measurable bookings, enquiries or sales.
One Day Agency has been appointed by British beauty brand Collection Cosmetics to lead its media and creative activity across the UK.
Founded in 1987, Collection has become a familiar name in British beauty, known for making affordable, cruelty-free cosmetics for everyday life.
The partnership will build on that heritage while introducing Collection to a new generation of consumers. One Day will develop an integrated, always-on growth plan focused on increasing the brand’s visibility and turning greater awareness into retail sales.
