Advertise on Tube Escalators with One Day Agency

Escalators are a familiar feature of TFL's London Underground system, with over 450 escalators throughout the network, alongside more than 200 passenger lifts and moving walkways at Bank and Waterloo.

Travellers use escalators multiple times on journeys across the network, with bright, vivid posters and digital display panels running alongside every escalator in both directions. The massive number of people passing through these stations daily presents an incredible advertising opportunity – when every viewer is stationary and idle.

Securing advertising placements along tube escalators allows brands to showcase messaging, offers, branding or promotions to countless viewers, with large-profile displays available across multiple lines, such as the 60-metre escalator at Angel, the longest in London.

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What Are Tube Escalator Panel Adverts?

Tube escalator panels are the displays you are almost certainly used to seeing if you access the tube. These promotional boards are positioned along the walls at perfect eye level on both sides of every TFL escalator, commonly combined with advertising adjacent to stairs and lifts.

Panels can be allocated for variable durations and volumes, whether you’d like one or two strategic panels just as passengers arrive and leave each station, as a takeover of the entirety of each escalator journey or based on the demographic that most uses the TFL platforms in question.

The direct presentation of an advertising panel in front of each viewer is a perfect space to present branding you’d like the person to keep in mind. There are ample ways to target those panels to specific boroughs, stations and stops.

For example, shows and events in the West End, as well as restaurant offers, bars and visitor attractions, achieve outstanding returns when presented to the riders leaving platforms at Covent Garden, Leicester Square and Oxford Circus.

Businesses can also create precision-targeted tube escalator panels based on proximity to areas, such as when promoting tours, boat trips and guided tours aimed at passengers departing the TFL network at St James’s Park and Pimlico, close to Westminster.

Looking to advertise on tube escalators? How One Day can help.

As experts in London underground advertising, the One Day team offers a wealth of expertise, from campaign design to tactical placement and innovative media management tech.

We can organise strategic, high-visibility escalator tube panel placements across the full scope of the London Underground network, whether you’d like one or two display panels in each location, a mass-marketing campaign or a full takeover of every advertising board across one escalator.

Creativity is key, as travellers and commuters need something fresh, immersive and engaging to capture their attention. Our highly accomplished design teams can advise on the best ways to use the advertising space to tell a story, communicate brand messaging, or present a compelling offer that inspires viewers to act.

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Escalator Panel Ad Formats

While each station and platform in the London Underground may vary, there are two primary ways to create memorable tube escalator panel advertising displays:

Digital escalator panels are modern, contemporary, highly customisable, and have complete motion functionality. Businesses can create video or GIF graphics, tailor promotions that adapt to key points in the campaign, or provide progressive, ongoing communications throughout the promotion.
Lift and escalator panels, also referred to as LEPs, are the standard media format that is familiar to every TFL user. These might be used as static print display advertisements for a time-limited event or as a cost-effective way to engage with viewers over extended periods.

We can advise at any point on the ideal combination of static or digital displays, the perfect duration of a tube promotional advertising campaign, and how to transition your brand images and creative assets into a format that will have the greatest impact.

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Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

Ricardo Seixas, Founder and CEO, One Day Agency

“Tube Escalator Panels adverts are one of many options available to advertise to the millions of commuters on the London Underground. They are a great complement to any campaign and they also can be used for more local advertising for businesses in proximity to certain station exits.”

Frequently Asked Questions.

TFL advertising has a broad reach, with up to five million people every day engaging with ads displayed on the Underground. Just under 50% of all London commuters rely on the tube to commute and look at adverts and promotional panels during these everyday journeys as a form of entertainment and to pass the time as they progress through their routes.
Brands based within London and those looking to expand recognition and awareness among diverse audiences can achieve maximum impressions through tube escalator panel advertising, with a number of compelling benefits:
- Optimal audience reach: the tube is part and parcel of life in London. It is also considered an interesting and quirky feature of the famous city for visitors and business travellers arriving from nationwide and global destinations.
- Engaging with captive viewers: there are hundreds of escalators across the TFL network. Each rider has extended dwell time while standing and waiting, particularly during peak hours. Average commutes on the tube take 45 minutes, during which time a rider will use at least two escalators – and potentially many more – when entering and leaving every station.
- Viewer diversity: it would be incredibly difficult to replicate the breadth of viewers exposed to promotions during journeys to and from each tube station. Brands can target ads based on platforms, stations and stops or create mass appeal campaigns to attract as much attention as possible.
- Geographical targeting enables businesses to pick and choose those boroughs or parts of the TFL network their core customer base is most likely to use, ensuring they can select stations and escalators running to and from platforms that are most used by the people they’d like to appeal to.
There are numerous options, but the most popular is to customise tube escalator panel advertising by location. Local, national and international brands invest in escalator panel promotions in stations that serve their core audiences, whether business people, overseas visitors, or London residents.