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Easter Marketing Ideas: How to Sell more this Easter
Easter presents a valuable opportunity for businesses to engage customers and boost sales through innovative marketing strategies. Here are some effective Easter marketing ideas.
Valentine’s Day Marketing Ideas
Valentine’s Day presents a unique opportunity for businesses to engage customers and boost sales through creative marketing strategies. Here are some effective Valentine’s Day marketing ideas.
What are some ways to utilise effective brand storytelling in content creation?
In this blog, we explore how effective brand storytelling can be applied to content creation, unlocking the potential to inspire, engage, and leave a lasting impression in the minds and hearts of consumers. From defining your brand narrative to incorporating authenticity, visuals, and audience engagement, we delve into the essential elements that help brands effectively tell their story and drive impactful content strategies.
What is ad fatigue and how can you prevent it?
Ad fatigue happens when your audience has viewed your ad so many times that they have become bored of it, choosing to ignore it and scroll straight past.
How to scale your brand on digital channels.
There are plenty of ways to scale and grow a brand but for this post, we’ll be focusing on brands that want to explore it on digital channels. Straight to the point: the most important aspect of scaling is funnel split, its visibility and setting econometrics and KPIs, for each funnel stage. We’ll explain.
On advertising, we believe in David Ogilvy’s rules for success. Here's why! 📚
David Ogilvy has provided advertisers with a vast wealth of knowledge and marketing insights, gained from his wildly successful and celebrated career. But his infamous rules have garnered him a fair share of criticism, too. As he writes in his infamous, 'Ogilvy On Advertising': “I am sometimes attacked for imposing ‘rules.’ Nothing could be further from the truth. I hate rules. All I do is a report on how consumers react to different stimuli.”
The 5 commandments of media planning. 📜
Media planning negates the need for any unforeseen costs or hurdles. With the right plan in place, brands can see amazing results.
Google’s Cookie Ban is looming with less than 12-months to go. Here’s what to expect.
In 2022, Google Chrome will no longer support third-party cookies. And there is still a lot of progress to be made.
10 Ways To Increase Average Order Value (AOV)
When looking for ways to increase revenue, companies often prioritise the acquisition of new customers, which can mean more marketing spend. However, one solution that is often overlooked is to increase the average order value (AOV), meaning that each individual customer becomes more valuable. With cost per acquisition having risen due to heavily populated ads marketing in 2020, this strategy is one that no business should ignore.
Live-stream shopping - A new way to reach your audience
Having its roots in China, live-stream shopping is a rapidly growing form of retail marketing that has already been adopted by mainstream platforms such as Instagram, Facebook and Amazon.
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