Ricardo Seixas 10/09/2024 Ricardo Seixas 10/09/2024

How to design a billboard: Effective Billboard Design

In the realm of outdoor advertising, capturing the fleeting attention of consumers is paramount. With mere seconds to make an impression, adhering to proven design principles can significantly enhance the effectiveness of outdoor campaigns. This blog post delves into the insights gleaned from a comprehensive presentation on outdoor design and creative best practices.

Ricardo Seixas 15/03/2024 Ricardo Seixas 15/03/2024

How to Advertise on a Billboard in Your Local Area.

In this article, we'll explain how media booking works and the variety of guidance, support and design expertise our multiskilled outdoor advertising team offers, ensuring you know all you need to know about billboard ads and can get your brand out there without further delay.

Ricardo Seixas 18/12/2023 Ricardo Seixas 18/12/2023

What is programmatic out-of-home advertising?

Programmatic out-of-home advertising is a rapidly growing method of advertising that is becoming a crucial tool for multi-channel marketers. With digital programmatic out-of-home (pDOOH) expenditure expected to increase to over 168 billion US dollars in 2024 (1) and the developing complexity of the advertising landscape, it’s evident that programmatic OOH is quickly becoming an integral part of advertising and marketing strategies. But what is it and how does it work? This article will tell you everything you need to know.

Ricardo Seixas 18/12/2023 Ricardo Seixas 18/12/2023

96 sheets Billboards: Dimensions, Sizes and Benefits

The 96-sheet billboard is the largest billboard size in the UK. Twice as large as a 48-sheet, the 96-sheet is designed and intended for viewing from long distances. It offers businesses high-impact, making it one of the most popular of all large billboard advertising formats.

Ricardo Seixas 02/11/2023 Ricardo Seixas 02/11/2023

A sneak peek at our Takis Campaign across Ireland.

Takis, a brand from Grupo Bimbo, engaged with us for the first multi-format Ireland campaign. Here are a few shots!

Ricardo Seixas 19/06/2023 Ricardo Seixas 19/06/2023

Traditional vs Digital Billboards Which is better?

If you’re looking at expanding your marketing mix to include billboard advertising, you might be asking yourself what’s better for your brand, paper or digital billboards.

So what are the differences?

Ricardo Seixas 06/04/2023 Ricardo Seixas 06/04/2023

One Day launches cross-channel campaign across Switzerland for Raventós Codorníu

One Day launches a cross-channel, nationwide Switzerland campaign for Raventós Codorníu

Ricardo Seixas 13/03/2023 Ricardo Seixas 13/03/2023

Press Release: One Day brings 3D outdoor advertising to brands of all sizes.

In another step in bridging the gap between design and media, the agency reinforces its creative arsenal to deliver best-in-class 3D anamorphic digital advertising to any brand and screen.

31/05/2022 31/05/2022

The Ultimate Guide to London Underground Advertising

Did you know that every week, the London Underground escalators travel a distance equivalent to going around the world 2x?

Here is our guide to London Underground ads, including the huge benefits they can bring for your brand and how you can get the most out of your London Underground ad spend.