Ricardo Seixas 16/03/2022 Ricardo Seixas 16/03/2022

How to create the perfect Mother's Day Ad campaign.

Mother’s Day isn’t one-size-fits-all. From co-parents to grieving buyers, today’s audiences are complex and emotionally driven. In this guide, we break down how brands can build inclusive, powerful Mother’s Day campaigns that connect meaningfully and convert authentically.

09/03/2022 09/03/2022

The best and worst shoppable content platforms in 2022

We’ve all heard of shoppable content.

In 2022, more and more social media channels are adapting to allow brands to post their own creative shoppable content.

So, of course, we began to wonder… Who did it best?

09/03/2022 09/03/2022

The ultimate guide to in-game advertising in 2022

Did you know that in 2020, a phenomenal $165 billion was spent on games?

In-game advertising gives advertisers the opportunity to reach their target audience in new, exciting ways.

Here’s how.

02/03/2022 02/03/2022

How Facebook advertising is changing in 2022 - your ultimate Facebook ad guide

Facebook, now living under the umbrella company Meta, was first created by Mark Zuckerberg in 2004.

18 years later, a lot has changed.

But besides its name, what other changes will consumers and advertisers see happen this year, and what options are there for brands looking to harness the power of Facebook advertising in 2022?

Ricardo Seixas 02/03/2022 Ricardo Seixas 02/03/2022

How to advertise on SnapChat

Snapchat might not dominate headlines like TikTok or Instagram, but with 400M+ daily users—mostly under 35—it’s a hidden gem for advertisers. In this guide, we break down how to advertise on Snapchat, the formats that work, key advantages, and why it’s time to rethink your paid social mix. Featuring expert insights from our Paid Social team at One Day Agency.

23/02/2022 23/02/2022

Changing the narrative – how Valentine’s Day ads are changing

With more of us feeling unrepresented in Valentine's Day ads and questioning it’s relevance in the 21st century, the narrative around Valentine's Day must shift in order for advertisers to recapture the magic of the holiday and reach wider audiences.

Here's how advertisers can raise their Valentine’s Day campaign game.

16/02/2022 16/02/2022

How can brands harness the power of diversity in their 2022 campaigns?

With diversity in marketing, the hardest and most important part is getting it right.

So, how can brands harness the power of diversity in their 2022 campaigns?

09/02/2022 09/02/2022

The ultimate guide to advertising on Reddit.

Reddit amasses around 2.3 billion monthly visits, eclipsing even Whatsapp.

So, how can advertisers reap the benefits of Reddit advertising in 2022?

Ricardo Seixas 03/02/2022 Ricardo Seixas 03/02/2022

How to advertise in the Metaverse

As the metaverse begins to reshape the digital landscape, forward-thinking brands are seizing the opportunity to create immersive and engaging advertising experiences. From virtual billboards to interactive AR campaigns, this blog explores how businesses can strategically advertise in the metaverse and why it’s only the beginning of a new era in digital marketing. Featuring insights from Ricardo Seixas, CEO of One Day Agency.