News, Blog and Socials.
How to master Influencer Marketing.
It started in the 20th century when journalists hounded athletes, actors and musicians for their go-to products. Now, influencer marketing exists on almost every social media platform, and anyone can be an influencer. With social media trends constantly changing, and countless influencers to choose from, how can marketers hope to master influencer marketing in 2022? Let’s find out.
How to use the localism marketing trend when going global 🌍
Today, we’re making things simple by laying out exactly how marketers can reach local communities all over the world. It’s just what we do. Let’s get started!
In 2022, 64% of marketers are increasing their investment in short-form video. But at what cost? 🤔
We’re calling it now: 2022 is the year of short-form video. Sure, it’s only January. It might be too early to call it, but we feel pretty justified in doing so. Short-form videos may already have transformed the way we experience social media. But there’s a lot more where that came from.
The Christmas ad in retrospect – the good, the bad, and the merry 🎁
Casting our minds back to December of last year, we're inviting you to travel with us to the good, the bad and the merry Christmas adverts to see what worked, what didn't, and what might work better for 2022. Let's get started!
The importance of pre-empting consumer New Year’s resolutions 🎆
Usually, our hopes for the New Year are reflected in our resolutions, which themselves will impact our purchasing decisions - especially in January. Here's why your target audience's resolutions are so important, and why pre-empting them is vital.
The ultimate guide to Spotify ads 📖
So, with Spotify's influence over our lives only increasing, what do marketers hoping to leverage Spotify ads to attract new consumers need to know? Let's find out!
The importance of shoppable content in 2022 🛍️
So today, we're covering shoppable content - the good, the bad, the ugly. What is the role of shoppable content, and how will this role change in 2022? Let’s find out!
The future of marketing on YouTube 📽️
As 2021 comes to a close, we're looking back at some of the year's biggest viewing trends and discussing how these can help marketers tailor their content to meet this demand.
Press Release: One Day Agency moves to accept cryptocurrency payments.
The Manchester-based advertising agency One Day due to increase demand now accepts cryptocurrency.
How to meet consumers at every stage of the consumer purchase journey 🚶♀️
Using the consumer purchasing journey as a checklist, here’s how you can guide a customer (let’s call him Bill) to making a purchase. Let’s get started!
Follow for more on our
social media channels.
Get in touch!