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Marketers are increasing their investment in short-form video. But at what cost?
Short-form videos may already have transformed the way we experience social media. But there’s a lot more where that came from.
The importance of pre-empting Consumers’ New Year’s resolutions.
Usually, our hopes for the New Year are reflected in our resolutions, which themselves will impact our purchasing decisions - especially in January. Here's why your target audience's resolutions are so important, and why pre-empting them is vital.
The ultimate guide to Spotify Ads.
So, with Spotify's influence over our lives only increasing, what do marketers hoping to leverage Spotify ads to attract new consumers need to know? Let's find out!
The importance of Shoppable Content.
So today, we're covering shoppable content - the good, the bad, the ugly. What is the role of shoppable content, and how will this role change? Let’s find out!
The future of marketing on YouTube
As 2021 comes to a close, we're looking back at some of the year's biggest viewing trends and discussing how these can help marketers tailor their content to meet this demand.
Press Release: One Day Agency moves to accept cryptocurrency payments.
The Manchester-based advertising agency One Day due to increase demand now accepts cryptocurrency.
How to meet Consumers at every stage of the Consumer Purchase Journey
Using the consumer purchasing journey as a checklist, here’s how you can guide a customer (let’s call him Bill) to making a purchase. Let’s get started!
5 Essential statistics Marketers NEED to know!
Last week, we covered some of our top statistics for marketers. And we didn't stop there! We've compiled a list of 5 (more) statistics all marketers should know. Let's get started!
Digital Marketing Target Audiences.
With so many channels out there, choosing the focus for your campaigns can be challenging. That’s where we come in. 😉 Here’s our breakdown of the demographics found on some of the most popular social media platforms. Where is your target audience?
The 5 key stages of the consumer purchasing journey.
You know the five stages of the customer buying journey—now it’s time to put them into action. This guide breaks down how to map each stage to practical tactics, real campaign examples, and channel strategies that drive results. Perfect for marketers looking to make their efforts more intentional and efficient.
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