News, Blog and Socials.
OOH Campaign: University of Arts London
This week our latest OOH campaign went live for our client University of Arts London - Central Saint Martin’s.
TikTok’s Brand Lift Study (BLS) - is it the advertiser’s 🏆 holy grail?
According to Hootsuite, TikTok is the 7th most used social media app, and yet it is the second-biggest app in terms of consumer spending. It’s no wonder, then, that advertisers are flocking to the platform, and TikTok has gone to great lengths to optimise their platform and attract advertisers. Now, TikTok has created BLS as a new way of helping advertisers reach their goals.
Press Release: One Day secures I Saw It First and leads paid media during Love Island sponsorship.
The Manchester-based boutique advertising and marketing agency has secured I Saw It First’s account for another term and will support the brand’s digital media during ITV’s Love Island sponsorship.
Google’s Cookie Ban is looming with less than 12-months to go. Here’s what to expect.
In 2022, Google Chrome will no longer support third-party cookies. And there is still a lot of progress to be made.
May is done ✅ Here’s a small One Day update: new clients & going International! 😄
Whew! 😅 Busy month for One Day. Here’s what happened.
10 Ways To Increase Average Order Value (AOV)
When looking for ways to increase revenue, companies often prioritise the acquisition of new customers, which can mean more marketing spend. However, one solution that is often overlooked is to increase the average order value (AOV), meaning that each individual customer becomes more valuable. With cost per acquisition having risen due to heavily populated ads marketing in 2020, this strategy is one that no business should ignore.
The New post-COVID Consumer: how eCommerce’s can stay relevant and compete.
Consumers have grown more and more expectant of brands and their ability to cater to online shopping demands. They require easy and enjoyable online experiences from start to finish, across multiple channels and devices. This is something that many brands were easily able to cater for, however, brands that were delving into eCommerce for the first time had to quickly create a new way for consumers to purchase.
One Day April update: new clients, go-to-market success & OOH campaign.
April is nearing an end and we give you a One Day update on what we have been up to. 😉
Live-stream shopping - A new way to reach your audience
Having its roots in China, live-stream shopping is a rapidly growing form of retail marketing that has already been adopted by mainstream platforms such as Instagram, Facebook and Amazon.
Press Release: One Day wins international health brand in a competitive pitch
The Manchester-based boutique advertising and marketing agency has been appointed to lead a national go-to-market digital strategy for the Australian natural health brand Itchy Baby Co.
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