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How Platforms Will Separate Human And AI Content In 2026
As AI-generated creators become harder to distinguish from real people, platforms are approaching a breaking point. By 2026, the creator economy will be forced to confront a fundamental question: how do we separate human creativity from synthetic scale without losing trust, culture and commercial value?
How to Advertise in Service Stations
Motorway Service Areas are the unsung heroes of the Out-of-Home (OOH) landscape. With millions of motorists passing through weekly, they offer a rare blend of high dwell time and a captive audience in a spending mindset. This guide examines the strategic value of service station advertising and explains how businesses of any size, from local attractions to national retailers, can leverage this high-traffic environment to drive tangible results.
How to advertise in Cinemas
Cinema is the last bastion of undistracted advertising. In an era of second-screening and three-second attention spans, the big screen offers a rare commodity: a captive audience. This guide explores the strategic fundamentals of cinema advertising, dispelling the myth that it is reserved for big-budget players and demonstrating how granular targeting can drive ROI for businesses of every size.
How To Advertise An App
The "build it and they will come" era of the app economy is long over. In a saturated marketplace, success requires more than just code; it demands a return to marketing fundamentals, razor-sharp targeting, and a seamless blend of creative and media. Here is how to navigate the complex landscape of app advertising, from the first impression in the store to the lifetime value of a loyal user.
How to Advertise on Connected TV (CTV)
For a long time, TV advertising was a closed shop, available only to the biggest brands with the deepest pockets. Connected TV (CTV) has changed the rules completely. It combines the prestige of appearing on the big living room screen with the smart targeting of digital marketing. Here is how you can use this powerful channel to grow your business without needing a Super Bowl budget.
How to Advertise On LinkedIn
LinkedIn is the world's largest professional network, but for many advertisers, it remains an expensive mystery. With costs per click often dwarfing other platforms, the margin for error is slim. However, for B2B brands and high-value B2C offerings, the quality of the audience is unmatched. This guide breaks down the fundamentals of advertising on LinkedIn, moving beyond the "boost post" mentality to a strategic, full-funnel approach that turns professional connections into revenue.
Advantages and Disadvantages of Shopify Stores
Shopify has become one of the world’s most popular ecommerce platforms, powering millions of stores across almost every retail category. It blends ease of use with powerful tools, making it ideal for entrepreneurs, small businesses and established brands alike. But like any platform, Shopify comes with advantages and disadvantages. This guide explains both, helping you decide whether Shopify aligns with your business model, resources and long term growth plan.
How To Advertise On Programmatic Display
Programmatic display is one of the most flexible and scalable ways to reach customers across the web. But reach alone is not what makes it powerful. Success comes from applying marketing fundamentals, making smart media choices and building creative that fits where people actually spend time. This guide explains how businesses of all sizes can advertise on programmatic display in a way that supports both brand and performance.
How To Advertise On Digital Billboards (DOOH)
Digital billboards have become one of the most powerful tools in modern advertising, offering the scale of classic outdoor with the flexibility of digital. But impact does not come from simply appearing on a screen. Strong DOOH campaigns are built on strategy, audience understanding and creative designed for fast, real world environments. This guide explains how to advertise on digital billboards in a way that works for businesses of every size.
One Day Turns Six: Big Wins, 60% Growth and a European Adventure in France Ahead
Six years ago, One Day Agency launched in Manchester with a bold question: what if creativity, media and performance could operate as one team? No separate departments, no long handovers, just a single, streamlined process from idea to execution.
That question has since become the foundation of one of the region’s fastest growing integrated agencies, now building its presence on the international stage. As One Day marks its sixth birthday, the team is looking back on a year defined by strong growth, major client wins and a clear route into Europe.
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