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The feed is splitting. ✂️ Adam Mosseri wants to label the AI. We think he’s got it backwards. Our view: Label the Authentic. Why? Because AI is infinite. Reality is finite. By 2026, a "Made by Human" badge won't be a warning, it wi
Welcome to 2026. Here are the receipts from 2025. 🧾 Last year proved a simple theory: Collision > Isolation. None of these campaigns were solo acts. They were group projects where everyone actually did the work. No silos. No ego. Just the best
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How ChatGPT Ads Work
AI, ChatGPT, Chat Bot Marketing Ricardo Seixas AI, ChatGPT, Chat Bot Marketing Ricardo Seixas

How ChatGPT Ads Work

ChatGPT Ads introduce a new way for brands to appear at moments of genuine intent. Instead of interrupting users with banners or feeds, advertising is placed within conversational environments where people are actively searching for answers, ideas, and recommendations. This shift moves advertising away from attention grabbing and towards relevance, trust, and usefulness. For marketers, it opens the door to engaging audiences at the point of decision, inside one of the fastest growing AI platforms in the world.

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