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What Is Integrated Marketing?
Integrated marketing refers to a strategic approach in marketing that combines various promotional elements and communication channels to deliver a unified and seamless brand message to target audiences.
7 International Marketing Challenges
In this guide, One Day International Marketing Agency discusses the seven most prevalent challenges for businesses working towards a globalisation strategy and why localisation is key to success.
Press Release: One Day Agency expands to Central Europe.
The Mancunian Integrated Agency hired a senior leadership team in Poland and opened new offices in Warsaw.
Why You Should Consider Working With An Integrated agency
The broad category of 'Marketing' encompasses various fields, including advertising, graphic design, strategy formulation and implementation, creative assets, as well as market research, competitor analysis, and direct marketing. Integrated Marketing takes a comprehensive approach by consolidating all these elements into a unified framework.
How To Measure Experiential Advertising
The overall success of an experiential campaign can seem challenging to measure, however, brands need real data, to figure out if their live events have worked, and, if not, how to fix them.
The Effectiveness of Advertising in the Transport for London (TfL)
In this blog article, we explore why advertising in TfL is considered super effective, focusing on aspects like cost efficiency, diverse advertising formats, campaign cost variability, audience reach, and the critical role of frequency in successful campaigns.
Advertising Budgets: How Much Should You Invest?
This article explores how businesses can approach setting their advertising budgets, the role of advertising agencies in this process, and provides insights into budgeting for advertising campaigns in different city scales like Manchester and London.
What is a Media Agency and what does a Media Agency do?
In the fast-paced and dynamic world of advertising and marketing, media agencies have emerged as pivotal players. Their role is not only significant but also multifaceted, as they navigate the complex landscape of media planning and buying to aid brands in reaching their target audience effectively. This essay delves into the essence of a media agency, its functions, and the numerous benefits it offers to brands.
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