Ricardo Seixas 20/12/2023 Ricardo Seixas 20/12/2023

Types of OOH Advertising and how they fit into your advertising strategy.

OOH advertising reaches 98% of the population at least once a week. It’s effective at reaching commuters, early risers, late-nighters, parents, drivers and shoppers; it can reach just about anyone. And when used as part of an overall advertising strategy, OOH advertising is synergistic and maximises impact. In this article, we explore the many different types of OOH advertising and unveil the ways in which they elevate your brand’s impact.

Ricardo Seixas 18/12/2023 Ricardo Seixas 18/12/2023

Our examples of effective OOH advertising.

Out-of-home advertising is an effective and rapidly growing advertising medium proving to increase visibility, boost brand awareness, and generate consideration. With developments in technology allowing for more creativity and programmatic OOH advertising offering an automated approach, the possibilities seem endless and reaching new audiences feels more seamless than ever.

Ricardo Seixas 18/12/2023 Ricardo Seixas 18/12/2023

What is programmatic out-of-home advertising?

Programmatic out-of-home advertising is a rapidly growing method of advertising that is becoming a crucial tool for multi-channel marketers. With digital programmatic out-of-home (pDOOH) expenditure expected to increase to over 168 billion US dollars in 2024 (1) and the developing complexity of the advertising landscape, it’s evident that programmatic OOH is quickly becoming an integral part of advertising and marketing strategies. But what is it and how does it work? This article will tell you everything you need to know.

Ricardo Seixas 18/12/2023 Ricardo Seixas 18/12/2023

96 sheets Billboards: Dimensions, Sizes and Benefits

The 96-sheet billboard is the largest billboard size in the UK. Twice as large as a 48-sheet, the 96-sheet is designed and intended for viewing from long distances. It offers businesses high-impact, making it one of the most popular of all large billboard advertising formats.

Ricardo Seixas 11/12/2023 Ricardo Seixas 11/12/2023

How do 3D billboards work?

Welcome to the wonderful world of 3D digital billboards. In this article, we take a look at how 3D digital billboards work and explore their role in the future of billboard advertising.

Ricardo Seixas 05/12/2023 Ricardo Seixas 05/12/2023

How Effective is Billboard Advertising?

In this blog, we take a look at just how effective billboard advertising can be and why it should be an important part of your modern advertising strategy.

Ricardo Seixas 21/11/2023 Ricardo Seixas 21/11/2023

Feature: How I Became: Ricardo Seixas, Founder and CEO, One Day Agency

Along with his 20-plus years of an international career in the digital space spanning four continents, Seixas has worked for consumer brands, tech companies, start-ups, software houses and marketing agencies, pioneering and leading digital and marketing projects for some of the largest brands and agencies in the world.

Ricardo Seixas 15/11/2023 Ricardo Seixas 15/11/2023

Celebrating 4 years!

It's been an immense pleasure working in the last 4 years with incredibly talented people from our team to clients and our partners. So, thank you all of you.

Ricardo Seixas 14/11/2023 Ricardo Seixas 14/11/2023

Press Release: One Day launches Mylee’s Winter campaign with CGI content and out-of-home.

The Manchester advertising agency launches Mylee’s tongue-in-cheek campaign with 3D CGI content and an outdoor campaign across London ahead of Black Friday.