Feature: How I Became: Ricardo Seixas, Founder and CEO, One Day Agency
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96 sheets Billboards: Dimensions, Sizes and Benefits
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Halloween makes sense for a brand when it creates a relevant reason to buy, participate or pay attention. That connection might be a product people use for the occasion, a useful service or an entertaining idea rooted in the brand. If the only link is an orange logo, the campaign probably needs more thought.
One Day Agency's creative services and paid social planning can turn a seasonal opportunity into an idea with a clear audience and purpose. The starting point is what your customers are doing around Halloween, and where your brand has something worthwhile to contribute.
Advertise throughout the year when customers enter the market continuously and your budget can sustain a useful presence. Concentrate spend into bursts when there is a clear launch, buying window or seasonal opportunity. Many brands need an ongoing base of activity with extra investment at selected moments.
One Day Agency's media planning and buying connects campaign timing with customer behaviour and commercial priorities. The question is how much presence each period deserves, rather than whether the calendar should be completely full or mostly empty.
You may need a rebrand if your identity and positioning no longer represent the business or help customers understand why to choose it. If the brand still makes sense but the advertising is weak, better creative is usually the more proportionate place to begin.
One Day Agency's creative services connect the campaign idea with how it will appear in media. That distinction matters: an identity gives the brand recognisable building blocks, while advertising turns those elements into a message people might notice and remember.
Outdoor advertising after dark needs suitable illumination, immediately readable creative and an audience that is still passing the site. Buying an evening slot on a bright screen solves only part of that problem. The placement must also be useful for the campaign's intended audience and action.
One Day Agency's digital out-of-home and roadside advertising planning brings those decisions together. As autumn daylight shortens, a placement viewed in daylight during summer may become an after-dark encounter on the same journey home.
One Day Agency is expanding their work with international clients Cineworld and Cinema City. Creative and performance frameworks will now be extended from the UK and Poland into Romania, the Czech Republic, Hungary, Bulgaria, Slovakia and Israel.
Cineworld and Cinema City are part of Regal Global Entertainment, the second largest cinema group in the world. Cineworld is based in the UK, while Cinema City operates across Central and Eastern Europe, with Planet among the group’s brands in Israel.
Choose one standout billboard when a specific location and a strong creative idea can carry the campaign. Choose multiple smaller placements when the priority is covering a wider catchment or building familiarity across everyday journeys. Neither approach wins simply because the advert is bigger or the site list is longer.
One Day Agency's billboard advertising and local advertising planning starts with the audience you need to reach. A city-centre landmark and a network of neighbourhood panels may have similar budgets but perform very different jobs.
It is time to consider an agency when the work your business needs consistently exceeds what your team can deliver well. That might mean entering an unfamiliar channel, improving weak campaign performance or giving an overstretched team room to plan beyond next week's deadlines.
The decision does not require handing over the entire marketing function. One Day Agency's media planning and buying and creative services can support specific areas while your internal team retains ownership of the brand and business priorities. The task is to identify where outside expertise would make a meaningful difference.
The strongest way to show OOH drove website traffic is a geographic incrementality test. Compare the change in exposed markets with the change in similar markets where OOH did not run, while holding other activity as steady as possible.
This is more credible than pointing to a traffic spike on launch day. One Day's OOH measurement approach connects the media schedule with web, search and commercial data before sites are booked.
A consistent integrated campaign across the UK, Germany and Poland needs one strategic centre, with local expertise shaping how the idea reaches each market.
One Day plans and buys international advertising through one lead team, connecting creative, media and digital with one budget view and approval route.
Consistency makes the campaign recognisable everywhere. The media split, wording and assets can still change by country.
10,000 followers deserves something completely unnecessary.
So we’re giving one of you an actual billboard for two weeks.
A real advertising space. Your message. In front of people who weren’t expecting to become involved in your office argument.
We’ve spent plenty of time putting brands on billboards. To celebrate this milestone, we’re handing the idea over to the people who follow us.