Today, we've selected a handful of our very own OOH campaigns here at One Day to illustrate the impacts that OOH campaigns can make, along with some of the most photographed OOH displays elsewhere, to show how exciting these promotions can be.

This article explores how businesses can approach setting their advertising budgets, the role of advertising agencies in this process, and provides insights into budgeting for advertising campaigns in different city scales like Manchester and London.

In our previous blog, we covered the concept of experiential campaigns and their potential effectiveness when executed proficiently. While each experiential campaign possesses unique characteristics, certain fundamental practices can significantly influence its success.

Experiential marketing is a strategic approach that involves actively involving consumers and motivating them to partake in a brand experience.

In the realm of outdoor advertising, we see the terms OOH and DOOH regularly. They each have their own unique set of differences, benefits and challenges, but what are they and how does it affect an overall marketing strategy?

OOH advertising has deep historical roots with evidence suggesting the Ancient Egyptians used tall stone obelisks to publicise laws and treaties. Whilst most modes of advertising have changed over the years, OOH advertising remains a relevant and effective medium today. But what exactly is OOH advertising? This article tells you everything you need to know.

Out-of-home advertising has transformed massively over the years. From being used as a medium in Ancient Egypt to display laws, to broadcasting advertising messages far and wide today, it has evolved to keep up with the wants and needs of advertisers, brands and consumers.

OOH advertising reaches 98% of the population at least once a week. It’s effective at reaching commuters, early risers, late-nighters, parents, drivers and shoppers; it can reach just about anyone. And when used as part of an overall advertising strategy, OOH advertising is synergistic and maximises impact. In this article, we explore the many different types of OOH advertising and unveil the ways in which they elevate your brand’s impact.