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What is CPM Marketing?
CPM (Cost Per Mille) marketing is an advertising model where advertisers pay for every 1,000 impressions their ad receives. It is one of the most commonly used metrics for digital advertising, particularly for brand awareness campaigns targeting large audiences.
7 Black Friday Strategies You Need To Know
We’ve rounded up 7 effective Black Friday marketing strategies to help you boost your sales all the way to Cyber Monday and beyond.
The best channels to reach families.
Reaching families with your advertising requires a thoughtful, multi-channel strategy. In this guide, we explore the most effective platforms—from YouTube and Pinterest to VOD and cinema—and how brands can connect with parents, kids, and multi-generational households in 2025. Whether you’re selling toys, experiences, or household products, these are the channels that truly deliver.
How to create the perfect Mother's Day campaign.
Mother’s Day isn’t one-size-fits-all. From co-parents to grieving buyers, today’s audiences are complex and emotionally driven. In this guide, we break down how brands can build inclusive, powerful Mother’s Day campaigns that connect meaningfully and convert authentically.
In 2022, 64% of marketers are increasing their investment in short-form video. But at what cost? 🤔
We’re calling it now: 2022 is the year of short-form video. Sure, it’s only January. It might be too early to call it, but we feel pretty justified in doing so. Short-form videos may already have transformed the way we experience social media. But there’s a lot more where that came from.
The importance of localism in marketing campaigns 🏠
As we approach 2022, localism is continuing to transform the relationship between consumers and their favourite brands. To reap the benefits of this trend, brands must adapt to engage local audiences directly.
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