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Independent Research: AI vs Search Engines
Is AI really killing traditional search engines? We surveyed 1,000 UK users to find out. The results show we are not abandoning search engines; we are using them to check AI. This guide breaks down our independent research and explains how brands must adapt their digital strategy to win the new hybrid search journey.
Independent Research: Treatonomics
The treat yourself economy refers to consumers buying small luxuries like coffee, skincare, or candles to boost morale during uncertain economic times. We surveyed 1,000 UK consumers to uncover what really drives this trend, often called "Treatonomics". This guide breaks down our independent research and provides clear strategies for brands wanting to capture this growing market.
Independent Research: Podcast Advertising
We surveyed 1,000 active podcast listeners to understand exactly how they interact with audio advertising. Our hypothesis was that listeners skip ads by default. While our independent research confirms high avoidance rates, it also reveals a highly lucrative opportunity for brands willing to adapt their strategy and stop treating podcasts like traditional direct response channels.
The best marketing channels to reach families.
Reaching families with your advertising requires a thoughtful, multi-channel strategy. In this guide, we explore the most effective platforms—from YouTube and Pinterest to VOD and cinema—and how brands can connect with parents, kids, and multi-generational households in 2025. Whether you’re selling toys, experiences, or household products, these are the channels that truly deliver.
Top 10 Killer Digital Marketing Stats 🔥
Digital marketing is evolving rapidly. This deep dive reveals the top trends reshaping the industry—from generative AI and influencer commerce to AR, short-form video, and first-party data mastery.
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