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Independent Research: Podcast Advertising
We surveyed 1,000 active podcast listeners to understand exactly how they interact with audio advertising. Our hypothesis was that listeners skip ads by default. While our independent research confirms high avoidance rates, it also reveals a highly lucrative opportunity for brands willing to adapt their strategy and stop treating podcasts like traditional direct response channels.
How To Advertise on Spotify
Spotify has changed the way people listen to music and podcasts, creating new opportunities for brands to connect with audiences through sound. Advertising on Spotify allows businesses to reach listeners in moments of focus, relaxation or discovery, where traditional visual ads cannot. Whether you are a local business seeking brand awareness or a national brand aiming to drive engagement at scale, Spotify offers accessible and data-driven solutions to help you make your message heard.
How to Advertise in Podcasts
Podcasts are one of the fastest-growing advertising channels, combining high engagement with trusted host–listener relationships. With formats ranging from host-read sponsorships to programmatic ads, podcasts offer brands a powerful way to connect with audiences in an authentic, cost-effective way. In this guide, we explore how to advertise in podcasts — and how One Day Agency can help you make audio a central part of your media mix.
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