The future of X (formerly Twitter) Advertising.
X, formerly Twitter.
Did you know that more than half a billion posts are posted every day? It is true. Despite the channel’s 280-character limit, incredible amounts of content are posted to the platform each day. With so many users being so active on the platform (X recently boasted a 35% increase in their overall global engagements since last year) more and more brands are looking to leverage X ads to reach their target audience. But is X right for your brand, and what does the future of X Advertising look like in 2022 and beyond?
Let’s find out!
Who is on X (formerly Twitter)?
Most platforms tend to be more popular with certain generations.
Interestingly, X seems to be one of the main outliers, with almost every age group being represented on the platform.
The question perhaps isn’t just who is on X, but who is the most active on the platform.
Around 52% of tweets in the past year were from Gen Z, and more than 18% were from those over the age of 45.
For brands looking to leverage X ads, using X’s geolocation tools is essential for reaching the right demographic for your target audience.
(For more information on how to use X to reach your target audience and achieve great results, read our informative blog post here).
Why do users go on X?
In 2022, it is no secret that the landscape of social media has transformed to make room for (and leverage) short-form video content.
But X seems to be the exception to the rule.
While it is true that many users share videos (especially memes), X’s answer to Snapchat’s self-deleting Stories feature, known as Fleets, lasted less than a year.
So, whilst video can be enjoyed on the platform, the content tends to be less personal.
Users don’t open X to see what their friends are up to. Rather, they go on to participate in online subcultures, to stay up to date with the most recent news, and to consume entertaining content.
For brands that can create informative, engaging, and relevant content & ads that hold users’ attention, X can be a huge asset.
What is the future of X advertising?
Recent studies have shown that brands are 2.3X more likely to reach their KPIs if X is included in their campaigns, specifically when launching a new product or service.
To get the most out of your campaigns, brands should consider trying the following:
· Run a campaign for 3-6 weeks
· Using 3-5 different ad formats
· Pairing your ads with engaging, organic content
· Participate in online subcultures (that are relevant to your brand)
· Stay relevant (with news, memes, or events)
Without a doubt, one of the major benefits of a successful X ad campaign is that it enables brands to quickly create and establish brand authority and familiarity when using the above tips.
In 2022, we expect to see more and more brands incorporate X ads into their campaigns, especially for product launches, and more brands using multiple X ad formats to reach their target audience.
Will you be one of them?
If you’re looking to take your X (formerly Twitter) Ads to the next level or are wondering how they can work for your brand, get in touch with us at One Day Agency.
To learn more about X Advertising, get in contact today.