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How to Advertise in Sky (Including Sky AdSmart)
Sky remains one of the UK’s most powerful advertising platforms, offering both mass-reach TV campaigns and addressable targeting through Sky AdSmart. With the ability to serve different ads to different households watching the same programme, AdSmart combines the prestige of television with the precision of digital. In this guide, we explain how to advertise on Sky, what AdSmart means for brands, and how One Day Agency can help you unlock the full potential of addressable TV.
How to Advertise in Channel 4
Channel 4 offers brands a unique mix of cultural influence and advertising versatility, reaching younger audiences across live TV and its digital streaming platform. With formats ranging from programme sponsorships to programmatic All 4 campaigns, Channel 4 gives advertisers the ability to blend mass reach with precision targeting. In this guide, we explain how to advertise on Channel 4 and how One Day Agency can help brands harness the power of both broadcast and digital.
How to Advertise in ITV
ITV remains the UK’s most powerful commercial broadcaster, reaching millions through live TV, on-demand streaming, and digital platforms. From Love Island sponsorships to targeted ITVX campaigns, the opportunities for advertisers are vast. In this guide, we break down how to advertise on ITV and how One Day Agency can help brands unlock the full potential of television in an increasingly digital world.
How to Advertise in Amazon Prime Video
Amazon Prime Video has become one of the largest ad-supported streaming platforms almost overnight, offering brands an unparalleled mix of scale, premium content, and retail-driven targeting. With ad formats ranging from pre-roll to interactive shoppable ads, Prime Video allows marketers to bridge the gap between TV storytelling and direct e-commerce sales. In this guide, we explore how to advertise on Prime Video and how One Day Agency can help brands harness the full potential of streaming TV.
How To Advertise On Netflix
Netflix’s shift to an ad-supported model has opened the doors for brands to reach millions of highly engaged viewers inside one of the world’s most premium streaming platforms. From pre-roll and binge ads to immersive AI-powered formats, Netflix now offers advertisers a powerful mix of creative opportunities and advanced targeting. But navigating this new ecosystem requires the right expertise. In this article, we break down how to advertise on Netflix, the formats available, what to expect from campaign setup and targeting, and how One Day Agency can help brands maximise return on investment with integrated media buying and TV capabilities.
The Ultimate Guide to OOH Advertising
Today, we’re looking into some of the best OOH advertising strategies and formats so you can understand how OOH advertising can help your brand shine.
Netflix Marketing Agency
As a leading Netflix marketing agency, we help brands advertise across Netflix and the full VOD landscape. Learn how Netflix’s ad model works, its benefits, what to consider, and why video-on-demand is reshaping the way audiences consume content—and how brands need to follow.
Independent Media Agencies vs. Network Agencies
When choosing between independent boutique agencies and large networked agencies, understanding their differences can profoundly impact your brand’s marketing success. Independent agencies offer agility, cost-efficiency, and unbiased media recommendations, thanks to their streamlined structures and lack of complex hierarchies. They excel at personalised client relationships, creativity, and direct, efficient media buying—advantages often diluted in larger, network-driven environments. If you're seeking a partner who truly understands your brand, offers innovative solutions, and provides agile, senior-level support, an independent boutique agency may be your ideal choice.
International targeting tips - What is international targeting and how do you do it?
International targeting is more than just pushing your brand beyond borders—it's about making your message resonate wherever it lands. From tailored digital campaigns and market-specific media strategies to Programmatic DOOH and local influencer partnerships, this blog explores how brands can reach and connect with global audiences effectively. As Alex, our Senior Search Lead, says, “Google Ads makes it easy to test, learn, and scale smart.” Dive in for practical tips on how to go global without losing your local edge.
What are the best ways to reach Global Audience?
In a world where audiences are no longer confined by borders, brands need more than just a big budget to go global—they need strategy, cultural understanding, and the right media mix. From precision-targeted digital campaigns to the real-world impact of Programmatic DOOH, media agencies today have unprecedented tools at their fingertips. As our OOH International Specialist Klaudia puts it, “Reaching any part of the globe at any time—and targeting any audience—has become remarkably straightforward.” This blog explores how to make that global reach meaningful, measurable, and magnetic.
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