News, Blog and Socials.
Follow for more on our
social media channels.
What is programmatic out-of-home advertising?
Programmatic out-of-home advertising is a rapidly growing method of advertising that is becoming a crucial tool for multi-channel marketers. With digital programmatic out-of-home (pDOOH) expenditure expected to increase to over 168 billion US dollars in 2024 (1) and the developing complexity of the advertising landscape, it’s evident that programmatic OOH is quickly becoming an integral part of advertising and marketing strategies. But what is it and how does it work? This article will tell you everything you need to know.
96 sheets Billboards: Dimensions, Sizes and Benefits
The 96-sheet billboard is the largest billboard size in the UK. Twice as large as a 48-sheet, the 96-sheet is designed and intended for viewing from long distances. It offers businesses high-impact, making it one of the most popular of all large billboard advertising formats.
48 Sheet Billboards: Sizes, dimensions and benefits explained
The 48-sheet billboard is the most popular billboard size amongst advertisers in the UK. This traditional billboard offers businesses excellent visibility and brand exposure at an affordable cost, as well as a large advertising canvas to place impactful messaging upon.
Billboard Sizes And Dimensions: what are the different types of billboard formats?
As a media planning and buying billboard advertising agency, One Day Agency has a vast inventory of billboard formats available to communicate via. Understanding these types and their uses can help you to make an informed decision on which will provide the most value for your campaign. Let’s unwrap together.
How do 3D billboards work?
Welcome to the wonderful world of 3D digital billboards. In this article, we take a look at how 3D digital billboards work and explore their role in the future of billboard advertising.
How to Measure Billboard Advertising Effectiveness.
You may be asking yourself “How do you measure the effectiveness of a billboard campaign?” We’re here to discuss the quantitative and qualitative ways in which you can. So let’s get into it.
What are the advantages and disadvantages of billboard advertising?
In this blog, we take a look at just how effective billboard advertising can be and why it should be an important part of your modern advertising strategy.
How Effective is Billboard Advertising?
In this blog, we take a look at just how effective billboard advertising can be and why it should be an important part of your modern advertising strategy.
Feature: How I Became: Ricardo Seixas, Founder and CEO, One Day Agency
Along with his 20-plus years of an international career in the digital space spanning four continents, Seixas has worked for consumer brands, tech companies, start-ups, software houses and marketing agencies, pioneering and leading digital and marketing projects for some of the largest brands and agencies in the world.
Celebrating 4 years!
It's been an immense pleasure working in the last 4 years with incredibly talented people from our team to clients and our partners. So, thank you all of you.
Explore All of Our Content.
Get in touch!