As a media planning and buying billboard advertising agency, One Day Agency has a vast inventory of billboard formats available to communicate via. Understanding these types and their uses can help you to make an informed decision on which will provide the most value for your campaign. Let’s unwrap together.

You may be asking yourself “How do you measure the effectiveness of a billboard campaign?” We’re here to discuss the quantitative and qualitative ways in which you can. So let’s get into it.

In this blog, we take a look at just how effective billboard advertising can be and why it should be an important part of your modern advertising strategy.