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How to meet Consumers at every stage of the Consumer Purchase Journey
Using the consumer purchasing journey as a checklist, here’s how you can guide a customer (let’s call him Bill) to making a purchase. Let’s get started!
5 Essential statistics Marketers NEED to know!
Last week, we covered some of our top statistics for marketers. And we didn't stop there! We've compiled a list of 5 (more) statistics all marketers should know. Let's get started!
Digital Marketing Target Audiences.
With so many channels out there, choosing the focus for your campaigns can be challenging. That’s where we come in. 😉 Here’s our breakdown of the demographics found on some of the most popular social media platforms. Where is your target audience?
The 5 key stages of the consumer purchasing journey.
You know the five stages of the customer buying journey—now it’s time to put them into action. This guide breaks down how to map each stage to practical tactics, real campaign examples, and channel strategies that drive results. Perfect for marketers looking to make their efforts more intentional and efficient.
Here's everything Marketers should know about Behavioural Science.
What leads consumers to choose one product over another? With endless choices and information at our fingertips, how do consumers make purchasing decisions? Let’s find out!
Press Release: One Day Agency tripled turnover in its second year.
Manchester-based advertising agency One Day reports over 200% turnover growth by strengthening creative, digital and OOH offerings.
Our top 10 methods for highlighting brand sustainability through advertising 🌱
More and more, consumers are looking to support brands whose goals align with their own. For many consumers, this means seeking out brands that champion sustainability and environmental causes. So, how can marketers highlight brand sustainability? And how can brands who aren’t already working under a sustainable model keep up? Let’s find out!
Why the role of brand personality is changing 🌬️
In a world where consumer feeds are filled with dozens of brands showcasing their products, services, content and brand voice, what do brands need to do to stand out? And how is the role of brand personality changing? Let’s find out!
Top 10 Killer Digital Marketing Stats 🔥
Digital marketing is evolving rapidly. This deep dive reveals the top trends reshaping the industry—from generative AI and influencer commerce to AR, short-form video, and first-party data mastery.
How the rise in sustainability will affect consumer purchasing decisions this Christmas ♻️
So, how can businesses attract Christmas shoppers?
The good news is that to appeal to ethically conscious shoppers, businesses and brands don't need to make huge changes overnight.
Here's how brands can attract these Christmas shoppers
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