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Video Marketing in 2025
Video marketing is undergoing a major transformation in 2025, where short-form content meets traditional TV advertising to create a seamless brand experience. While social media videos under 60 seconds dominate platforms like TikTok, Instagram Reels, and YouTube Shorts—driving 135% more organic reach than static content—TV ads remain powerful for broad audience engagement.
What is OLV Advertising?
OLV (Online Video) advertising is a dynamic digital marketing strategy involving the creation and distribution of video ads across the internet. This approach enables brands to connect with audiences in a visually engaging format that caters to the growing trend of online video consumption. Let's explore the key aspects of OLV advertising and why it should be an essential part of your marketing toolkit.
In 2022, 64% of marketers are increasing their investment in short-form video. But at what cost? 🤔
We’re calling it now: 2022 is the year of short-form video. Sure, it’s only January. It might be too early to call it, but we feel pretty justified in doing so. Short-form videos may already have transformed the way we experience social media. But there’s a lot more where that came from.
78% of brits watch live streams – is live video the future of YouTube? 📹
The rise in the popularity of live video and simultaneous video shows us that now more than ever, viewers are seeking connection by feeling present with their favourite creators. With this discovery in mind, how can brands tailor their YouTube content to meet this growing demand?
The role and importance of video advertising in consumer purchasing decisions in 2021 📽️
Video advertising is a unique and reliable way of capturing the attention of your potential customers. So, when it comes to the purchasing decisions that consumers make, what role does video advertising play? Let’s find out!
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