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The 5 key stages of the consumer purchasing journey.
Articles, Insights, Strategy, Customer Journey Ricardo Seixas Articles, Insights, Strategy, Customer Journey Ricardo Seixas

The 5 key stages of the consumer purchasing journey.

You know the five stages of the customer buying journey—now it’s time to put them into action. This guide breaks down how to map each stage to practical tactics, real campaign examples, and channel strategies that drive results. Perfect for marketers looking to make their efforts more intentional and efficient.

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On advertising, we believe in David Ogilvy’s rules for success. Here's why! 📚
One Day Agency Top Tip, Insights, Strategy Ricardo Seixas One Day Agency Top Tip, Insights, Strategy Ricardo Seixas

On advertising, we believe in David Ogilvy’s rules for success. Here's why! 📚

David Ogilvy has provided advertisers with a vast wealth of knowledge and marketing insights, gained from his wildly successful and celebrated career. But his infamous rules have garnered him a fair share of criticism, too. As he writes in his infamous, 'Ogilvy On Advertising': “I am sometimes attacked for imposing ‘rules.’ Nothing could be further from the truth. I hate rules. All I do is a report on how consumers react to different stimuli.”

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