UK Advertising Experts
Kiss FM Advertising
Advertise on Kiss FM with One Day Agency
A Kiss FM advertising agency with national reach.
One Day Agency helps brands reach 15 to 34 year olds in urban and dance culture through targeted Kiss FM advertising across FM, DAB, digital streaming and live events. Kiss FM is a national multimedia brand owned by Bauer Media, broadcasting across DAB digital radio, FM in London, East of England, South Wales and the West, and streaming via the Rayo app and playkiss.com.
The KISS Network spans three distinct broadcast environments: KISS FM UK, the flagship station covering urban, dance, hip hop and R&B; KISS XTRA, which celebrates Black culture through Rap, Hip Hop, Dancehall and Afrobeats; and KISSTORY, which plays Old Skool and Anthems for a slightly wider age range. Advertising access covers all three stations, plus the KISSTORY live events portfolio. In 2020, Bauer Media surrendered the national KISS FM licence, moving the station from analogue FM to DAB as its primary national distribution. KISS retains FM transmissions in London, East of England, and South Wales and the West, and is available nationally on DAB, smart speakers, Rayo and playkiss.com.
For advertisers, this means the KISS audience remains large and accessible across digital platforms, with strong targeting options via DAX. One Day Agency plans Kiss FM campaigns as part of a wider radio advertising strategy.
Why advertise on Kiss FM?
KISS reaches the specific audience most difficult to engage through mainstream broadcast: 15 to 34 year olds who are active, taste-driven, and culturally embedded in urban and dance music. The audience are early adopters who are mobile-first, socially active, and responsive to brands that belong in their world.
KISS is the UK's largest multimedia brand for engaging 15 to 34 year olds, spanning on-air radio, social, YouTube, TikTok, live events and streaming.
The KISS audience has a 60/40 female to male split, united by an interest in music, travel, movies and tech.
KISS sees more than 300,000 people each year at exclusive events, with KISSTORY as the biggest event brand running festivals across the UK and pool parties in Ibiza, Marbella and Dubai.
KISS social platforms reach a potential 2.3 million people, with TikTok, Instagram, Facebook and YouTube integrated into the station's editorial strategy.
Advertising across the Kiss Network
The KISS Network gives advertisers access to five distinct environments: the flagship FM and DAB station, two specialist sub-brands, a major live events programme, and an extending digital layer through streaming and social.
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![KISS FM UK]()
KISS FM UK
KISS FM UK is the flagship station, playing urban, dance, hip hop and R&B. The station is available nationally on DAB and smart speakers, on FM in London, East of England, South Wales and the West, and through the Rayo app and playkiss.com. Peak listening concentrates around morning breakfast with Tyler West and Chloe Burrows, afternoons with Nick Bright, evenings with Ellie Prohan, and weekends with KISS Nights. Standard airtime formats include spot ads in 10, 20, 30, 40 and 60 second lengths, sponsorship packages, competition integrations, and dynamic creative. The morning show reaches the audience at its most attentive, making breakfast daypart a strong choice for brands seeking high reach and frequency within the 15 to 34 demographic.
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![KISS XTRA]()
KISS XTRA
KISS XTRA celebrates Black culture, playing the freshest sounds in Rap, Hip Hop, Dancehall and Afrobeats. The station is targeted at the younger end of the KISS audience, with a strong social content presence built around exclusive first plays, trending interviews, and artist news. KISS XTRA is available on DAB+ in London, plus via Rayo, playkiss.com, smart speakers and social platforms. For brands targeting a culturally-engaged, music-first 18 to 25 demographic, KISS XTRA offers an environment that mainstream stations do not replicate.
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![KISSTORY]()
KISSTORY
KISSTORY plays the best Old Skool and Anthems from R&B, Dance, Garage and Hip Hop, with DJs including Marvin Humes, Scott Garcia, Wideboys and Justin Wilkes. The station is available on DAB, Rayo, playkiss.com and at events. KISSTORY has a broader age range than KISS FM's core demographic, making it a useful option for brands whose audience skews slightly older within a 25 to 40 bracket without moving outside urban and dance culture entirely. Event sponsorship opportunities are available alongside airtime, allowing brands to extend presence from broadcast into KISSTORY's live events programme.
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![KISSTORY Live Events]()
KISSTORY Live Events
KISS sees more than 300,000 people each year at exclusive events, with KISSTORY as the largest event brand: festivals across the UK and pool parties in Ibiza, Marbella and Dubai. Brands can access event sponsorship as an extension of a broadcast campaign. For brands whose audience is physically active and culturally engaged, KISSTORY events place the brand directly inside the moments the audience has chosen to attend. Event sponsorship and radio airtime can be planned together from a single brief where the objective supports it.
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![Digital: Rayo, playkiss.com and Social]()
Digital: Rayo, playkiss.com and Social
KISS content reaches listeners beyond the radio dial through the Rayo app, playkiss.com, and KISS's social channels on TikTok, YouTube and Instagram. DAX, Bauer Media's programmatic digital audio platform, allows advertisers to extend a broadcast campaign into streaming and on-demand environments, serving audio ads across mobile, smart speakers and connected devices. DAX targeting goes further than broadcast: advertisers can layer on location down to a specific area, time of day, weather conditions, and audience profile data. This means a campaign planned around the KISS FM breakfast show can follow the same listener into their commute, their lunch break, and their evening. Read more about how digital audio targeting works in our guide to radio advertising.
How One Day Agency plans Kiss FM campaigns
The first question One Day Agency asks on any Kiss FM brief is whether KISS is the right fit for the audience. That sounds obvious, but it is where many campaigns go wrong. The 15 to 34 KISS demographic is not universal, and planning a campaign on that assumption wastes budget. If the audience match is there, the next question is which part of the KISS Network serves the campaign objective: KISS FM UK for flagship reach, KISS XTRA for a younger culturally-engaged segment, KISSTORY for an audience that skews slightly older but stays within the urban and dance world, or a combination of all three. Airtime is then scheduled around the listening peaks that matter for the brief: breakfast for maximum reach, drivetime for commuter contact, weekends for a younger, more leisure-focused audience with longer listening sessions. Read more about how to structure a radio campaign in our guide to how to advertise on radio.
One Day Agency is an all-senior integrated agency, with direct access to Bauer Media's national Kiss FM inventory, DAX digital audio targeting, and the full KISS Network across KISS FM UK, KISS XTRA, and KISSTORY. The team that plans your campaign is the team that books and optimises it, with no account management layer between strategy and delivery.
Latest Radio Campaigns.
See below our selected work in media planning and buying.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Business Director
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
"KISS reaches the audience that is hardest to buy through traditional broadcast, 15 to 34 year olds who are deeply embedded in urban and dance culture, engaged across radio, streaming, social and live events. What makes KISS distinctive as an advertising environment is that the audience is not passive. They are active, taste-driven, and responsive to brands that belong in that world. We plan KISS campaigns around that reality, building from FM airtime into DAX targeting and, where it fits, into KISSTORY's live events, so the brand shows up where the culture actually lives."
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Kiss FM advertising costs depend on the station, airtime schedule, ad length, and campaign duration. Campaigns on the national digital network typically require smaller budgets than London FM, where audience reach is highest. For an accurate figure, get in touch with our team. You can also read our guide to radio advertising costs for a broader overview of how radio pricing works.
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Kiss FM no longer broadcasts on a national FM frequency. In 2020, Bauer Media surrendered the KISS national FM licence. KISS is now available nationally on DAB digital radio, via the Rayo app, at playkiss.com, and on Freeview, Sky and TalkTalk TV. KISS retains FM transmissions in London, East of England, and South Wales and the West. For advertisers, this means the audience remains large and accessible across digital platforms, with strong targeting options available via DAX.
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Kiss FM's audience is primarily 15 to 34 year olds, with a 60/40 female to male split. They are united by an interest in urban and dance music and are active across TikTok, YouTube and Instagram. The broader KISS Network extends reach into adjacent segments: KISS XTRA targets a younger, culturally-engaged audience focused on Rap, Hip Hop, Dancehall and Afrobeats; KISSTORY reaches fans of Old Skool and Anthems who may skew slightly older. RAJAR publishes quarterly audience data for all KISS Network stations.
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Advertisers can run standard spot ads (typically 10, 20 or 30 seconds), sponsorship packages, competition integrations, and dynamic audio ads via DAX. Across the KISS Network, options extend to KISS XTRA, KISSTORY, and KISSTORY live event sponsorships. DAX targeting allows campaigns to extend into digital audio and be served across mobile, smart speakers and streaming. For a full breakdown of what is available, contact One Day Agency.
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Kiss FM campaigns can be measured through several methods depending on the objectives. These include tracking website traffic lifts during and after the campaign, using unique promo codes or dedicated landing pages to attribute direct response, applying DAX attribution to trace digital interactions back to audio exposure, and running pre/post brand awareness surveys. One Day Agency tracks campaign performance from brief to broadcast and provides post-campaign analysis. Read more in our guide to the advantages and disadvantages of radio advertising.
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One Day Agency plans and buys the airtime and can coordinate ad production as part of the campaign brief. Speak to the team when you get in touch and we will advise on the best approach for your format and budget.
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Kiss FM suits brands whose audience overlaps with the 15 to 34 urban and dance music demographic: fashion, beauty, entertainment, gaming, food and drink, financial products for young adults, fitness, streaming, and events. If your target audience sits outside this demographic, other stations in our radio portfolio may be a better fit. Contact One Day Agency and we will recommend the right station or combination for your campaign.
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