UK Advertising Experts
talkSPORT Advertising
Extend Brand Awareness Into the Heart of UK's largest commercial sports radio audience With talkSPORT Advertising
A UK talkSPORT advertising agency with an international reach.
One Day Agency plans and delivers talkSPORT radio advertising campaigns for brands looking to reach the UK's largest commercial sports radio audience. talkSPORT is the only national radio station dedicated entirely to sport, broadcasting live Premier League commentary, transfer window coverage and daily debate to 3.5 million weekly listeners.
talkSPORT is part of daily life for a large proportion of the population, from breakfast audiences to popular drive time shows.
Whether you want to run 30-second spots during drive time, sponsor a flagship show like talkSPORT Breakfast, or target online listeners through talkSPORT InStream, One Day Agency builds campaigns that connect your brand with a highly engaged, predominantly male audience across FM, DAB and digital streaming. As a specialist in radio advertising in the UK, we handle everything from media planning to commercial production.
Why advertise on talkSPORT?
There are several reasons to advertise on talkSPORT including growing listener figures, a specific audience and an engaged audience.
The latest talkSPORT listening figures show that the network reaches 3.5 million listeners every week, according to RAJAR data, with the average listener tuning in for several hours a week, giving your message repeated exposure across multiple sessions.
The audience skews male, with 56% in the ABC1 socioeconomic bracket and 23% higher household incomes than the national average, making this a valuable channel for brands targeting affluent male consumers.
talkSPORT holds exclusive rights as the official UK audio broadcast partner of the Premier League, covering around 111 live matches domestically each season, plus exclusive global audio rights to all 380 Premier League matches for international audiences. Advertising around live match commentary creates a natural association between your brand and the emotional peaks of sport.
Radio advertising delivers strong recall. According to RadioCentre's ROI Multiplier research, radio campaigns generate an average £7.70 return for every £1 spent, outperforming several digital channels on cost efficiency.
talkSPORT Advertising Formats
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![National Radio Airtime]()
National Radio Airtime
National airtime places your 30-second commercial across talkSPORT's full FM and DAB transmitter network and is the most common entry on a talkSPORT advertising list for new campaigns. This is the core format for reaching the station's entire audience during key dayparts such as breakfast, mid-morning and drive time.
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![talkSPORT InStream (Digital Audio)]()
talkSPORT InStream (Digital Audio)
talkSPORT InStream delivers targeted audio advertising to listeners streaming through the talkSPORT app, website and connected devices. You can target by geography, device type and listening behaviour, making this format ideal for regional campaigns or brands testing radio for the first time.
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![Show Sponsorships]()
Show Sponsorships
Sponsoring a talkSPORT show places your brand at the heart of the station's programming. Sponsorship packages typically include branded billboards at the top and tail of the show, presenter mentions woven into the broadcast, and digital branding across the show's social channels. Flagship shows such as talkSPORT Breakfast, Hawksbee and Jacobs, and Drive attract loyal daily audiences.
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![Tournament and Commentary Sponsorships]()
Tournament and Commentary Sponsorships
talkSPORT's live commentary rights across the Premier League, Champions League and international tournaments offer advertisers the chance to align with the most listened-to moments on the station. Commentary sponsorship packages include branded idents before, during and after live match coverage. These packages are typically negotiated on a seasonal or tournament basis.
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![Bespoke On-Air Features and Competitions]()
Bespoke On-Air Features and Competitions
Custom branded segments and on-air competitions give your brand an editorial presence within talkSPORT's programming. Text-to-win competitions, branded discussion segments and in-app promotions drive direct audience interaction. These formats work particularly well for product launches, ticket giveaways and seasonal promotions.
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![Display, Video and Social Packages]()
Display, Video and Social Packages
Beyond audio, talkSPORT offers banner and video advertising on talkSPORT.com, which attracts 3.4 million unique users and 24 million page impressions per month. Social media packages extend your campaign across talkSPORT's social channels, reaching an audience that engages with clips, debate and match reactions throughout the day.
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![Podcast Sponsorships]()
Podcast Sponsorships
The talkSPORT podcast network packages your brand alongside on-demand sports content. Podcast listeners are typically highly engaged and listen through entire episodes, giving your message strong completion rates. If you are considering podcast advertising more broadly, read our guide on how to advertise in podcasts.
Latest Campaigns.
One Day Agency has delivered radio advertising campaigns for brands including Butternut Box, creating commercial audio content that connects with listeners and drives measurable response. Our campaign work spans radio, out-of-home, TV and digital, with every channel planned together from the start.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“talkSPORT gives brands something rare in UK media: direct access to millions of passionate sports fans in a live, emotionally charged environment. At One Day Agency, we plan talkSPORT campaigns as part of a wider cross-channel strategy, so your radio investment works harder alongside your digital, out-of-home and broadcast activity.”
Ricardo Seixas, Founder and CEO, One Day Agency
Why Work With One Day Agency
Buying talkSPORT advertising directly means navigating News UK's commercial team, negotiating rates without market benchmarks, and managing production and scheduling in isolation from your other channels. Most radio-only agencies will book your talkSPORT spots but treat them as a standalone buy.
One Day Agency plans talkSPORT as part of your wider media strategy. Your radio spots are timed to reinforce your out-of-home campaigns, your digital audio is aligned with your paid social targeting, and your creative messaging stays consistent across every touchpoint. This integrated approach, delivered by a senior-only team with no departmental silos, means your talkSPORT investment works within a broader plan rather than sitting in isolation.
One Day Agency also holds direct relationships with News UK and talkSPORT's commercial team, so we negotiate rates based on collective buying power rather than a single campaign brief.
Frequently Asked Questions.
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You can advertise on talkSPORT by working with a media agency like One Day Agency that holds direct buying relationships with News UK, talkSPORT's parent company. The process involves defining your campaign objectives, selecting the right format (national airtime, InStream digital audio, sponsorship or display), agreeing on budget and schedule, producing your commercial, and going live. For a step-by-step guide, read how to advertise on radio.
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talkSPORT advertising costs vary by format. A single 30-second spot costs between £800 and £2,500 depending on the daypart. For a full breakdown, read our guide on radio advertising costs.
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talkSPORT advertising is effective for brands targeting a male-skewing, sports-engaged audience. The station reaches 3.5 million listeners weekly with an average listening time of 6.8 hours per week, meaning your message receives repeated exposure. Live match commentary creates high-attention listening environments where advertising recall is strongest. RadioCentre data shows radio campaigns deliver an average £7.70 return for every £1 spent.
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talkSPORT's audience is 78% male, with 56% falling into the ABC1 socioeconomic group. The average listener age is 46. Roughly half of talkSPORT households earn over £50,000 per year. The station's core content covers Premier League football, transfer speculation, cricket, boxing and general sports debate, attracting listeners who are passionate about sport and highly engaged with live broadcasts.
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talkSPORT InStream is the station's digital-only advertising product. InStream delivers targeted audio ads to listeners who stream talkSPORT through the app, website or connected devices. The format allows geographic and behavioural targeting that traditional FM and DAB airtime cannot offer, making it accessible for brands with regional focus or those new to radio.
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talkSPORT offers show sponsorship packages across its programming schedule. You can sponsor flagship shows like talkSPORT Breakfast, Drive, or match day commentary. Sponsorship includes branded idents, presenter mentions and digital extensions. One Day Agency can advise on which show aligns best with your target audience and negotiate terms on your behalf.
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talkSPORT is the only UK national commercial radio station dedicated exclusively to sport. While stations like Capital or Heart offer larger total audiences, talkSPORT delivers a concentrated male demographic that is difficult to reach at scale through any other single radio station. For brands in betting, automotive, financial services, sportswear and FMCG, talkSPORT typically delivers stronger relevance per impression than general entertainment stations. Read our full guide on the advantages and disadvantages of radio advertising for a broader comparison.
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One Day Agency manages the full campaign process, from strategy and media planning through to commercial production and booking. We coordinate with production houses and ensure your creative meets talkSPORT's technical specifications. For a detailed breakdown of production costs, read our guide on radio advertising costs.
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