You can advertise on talkSPORT by working with a media agency like One Day Agency that holds direct buying relationships with News UK, talkSPORT's parent company. The process involves defining your campaign objectives, selecting the right format (national airtime, InStream digital audio, sponsorship or display), agreeing on budget and schedule, producing your commercial, and going live. For a step-by-step guide, read how to advertise on radio.

talkSPORT advertising costs vary by format. A single 30-second spot costs between £800 and £2,500 depending on the daypart. For a full breakdown, read our guide on radio advertising costs.

talkSPORT advertising is effective for brands targeting a male-skewing, sports-engaged audience. The station reaches 3.5 million listeners weekly with an average listening time of 6.8 hours per week, meaning your message receives repeated exposure. Live match commentary creates high-attention listening environments where advertising recall is strongest. RadioCentre data shows radio campaigns deliver an average £7.70 return for every £1 spent.

talkSPORT's audience is 78% male, with 56% falling into the ABC1 socioeconomic group. The average listener age is 46. Roughly half of talkSPORT households earn over £50,000 per year. The station's core content covers Premier League football, transfer speculation, cricket, boxing and general sports debate, attracting listeners who are passionate about sport and highly engaged with live broadcasts.

talkSPORT InStream is the station's digital-only advertising product. InStream delivers targeted audio ads to listeners who stream talkSPORT through the app, website or connected devices. The format allows geographic and behavioural targeting that traditional FM and DAB airtime cannot offer, making it accessible for brands with regional focus or those new to radio.

talkSPORT offers show sponsorship packages across its programming schedule. You can sponsor flagship shows like talkSPORT Breakfast, Drive, or match day commentary. Sponsorship includes branded idents, presenter mentions and digital extensions. One Day Agency can advise on which show aligns best with your target audience and negotiate terms on your behalf.

talkSPORT is the only UK national commercial radio station dedicated exclusively to sport. While stations like Capital or Heart offer larger total audiences, talkSPORT delivers a concentrated male demographic that is difficult to reach at scale through any other single radio station. For brands in betting, automotive, financial services, sportswear and FMCG, talkSPORT typically delivers stronger relevance per impression than general entertainment stations. Read our full guide on the advantages and disadvantages of radio advertising for a broader comparison.

One Day Agency manages the full campaign process, from strategy and media planning through to commercial production and booking. We coordinate with production houses and ensure your creative meets talkSPORT's technical specifications. For a detailed breakdown of production costs, read our guide on radio advertising costs.