Out-of-Home Advertising
Fashion Advertising Agency
Your Fashion brand should shine wherever customers discover, scroll, and shop — from search results to social feeds, from city streets to search experiences.
We’re a London and Manchester-based fashion advertising and marketing agency helping brands turn cultural relevance into commercial results. From global fashion houses to challenger labels, we build campaigns that capture attention, define identity, and move products.
The fashion industry is uniquely dynamic, where consumer demand relies heavily on trends, brand identities, and visually targeted advertising that appeal to specific demographics. Worth about £64.5 billion in the UK and a whopping £1.33 trillion globally, it's also incredibly competitive.
One Day's experienced fashion advertising consultants offer access to prime promotional opportunities around the world, assisting with striking creatives, high-profile influencer partnerships and brand experiences.
Fashion Advertising Agency
The mind of a fashion consumer
Fashion decisions are emotional, expressive, and instant. From discovering a look on Instagram to spotting it on a city billboard, consumers act in moments of inspiration. Winning their attention means showing up with creative that feels current, desirable, and true to your brand identity.
We use data-led insights to segment audiences by style, mindset, and moment, not just by age or gender. We identify fashion tribes, seasonal purchase cycles, and content touchpoints that influence discovery and intent. This lets us craft campaigns that drive not only clicks and conversions but long-term brand affinity.
From elevating household fashion names to helping emerging designers cut through, our consumer-first planning ensures your brand isn’t just seen, it’s wanted.
Fashion Retail & Shopper Marketing
In fashion, the sale is often won or lost in the moments between inspiration and purchase. That’s why we connect brand storytelling with retail and eCommerce environments to influence shoppers at every step of their journey - from Tiktok discovery to billboard advertising.
Our approach combines in-store activations, window takeovers, digital screens in shopping districts, and online retail media to create seamless, high-impact campaigns. From launch moments to seasonal drops, we design visibility that converts attention into sales both online and offline.
We also help brands strengthen relationships with retail partners, align with merchandising calendars, and optimise performance around peak trading periods. By linking creative storytelling to commercial outcomes, we turn brand presence into lasting demand.
The Fashion Advertising mix
It’s impossible to define the ‘right’ advertising model for a fashion producer or brand, because a lot will depend on where the company is currently positioned in this rapidly moving market, and the objectives it wants to achieve. Some of the many aspects of fashion advertising we can assist with include:
Outdoor ad campaigns, with billboards and digital screens in major city centres, luxury shopping and entertainment complexes, and timed to coincide with big events in the fashion world like London Fashion Week.
Print and editorial promotions, partnering with fashion or lifestyle magazines to achieve positive associations and ensure trend-focused audiences have familiarity and awareness of the brand.
Social media advertising, whether based on targeted age groups and platforms or on partnerships with influencers, public figures, and stylists whose audiences trust and whose style or image they want to emulate.
Digital video promotions, using short-form video content and interactive features like lookbooks to extend brand reach across channels like YouTube, alongside within search, AI citations and social media.
Fashion businesses can also look at blending any or all of these formats with in-store activations and online experiences, from giveaways to runway shows, competitions and first-look exclusives.
Types of Fashion Sector Ads
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![Out of Home Fashion Advertising]()
Out of Home Fashion Advertising
Outdoor advertising has long been one of the best ways to engage with massive audiences across demographics, with billboards and screens in transport networks, shopping complexes and pedestrianised city centres. Businesses use high-profile ads to reinforce brand familiarity and ensure their collections have as much exposure as possible.
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![Social Media Fashion Promotions]()
Social Media Fashion Promotions
The visual and trend-conscious nature of the fashion sector makes social media ads one of the ideal ways to connect with consumer groups most likely to be interested in brands and their clothing ranges. Options include paid-for campaigns, influencer collaborations and dynamic ads that encourage consumers to participate, sharing user-generated content to spread awareness.
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![Influencer & Social Marketing]()
Influencer & Social Marketing
Social media is where fashion lives. We build influencer strategies that turn awareness into action, connecting your brand with creators who embody your look, tone, and values.
From organic content partnerships to full paid amplification, we help you harness style-led storytelling that feels real and drives results.
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![SEO & Digital Advertising for Fashion]()
SEO & Digital Advertising for Fashion
Visibility is everything. Our SEO and paid social campaigns make sure your collections and categories are discoverable at every touchpoint.
We target intent-driven searches, build high-performing landing pages, and optimise creative for platforms like Instagram, TikTok, Google, and YouTube. -
![TV Advertising]()
TV Advertising
TV advertising with One Day turns attention into action. We create bold, story-driven campaigns that help brands stand out and stay remembered. From national TV to addressable and streaming platforms, our data-led approach ensures your message reaches the right audience at the perfect moment. From script to screen, we craft creative that connects emotionally, builds trust, and drives measurable results — because great storytelling deserves to be seen everywhere.
Who Is Fashion Advertising For?
We’re all familiar with glossy ads in magazines, and with huge billboards in every major capital city. However, fashion advertising isn't just for luxe and well-known brands, and is vital for any company that needs to build an identity and create an impression.
One Day works with:
Established fashion companies that either need to retain their visibility or improve relevance with changing trends or new consumer groups.
New labels and design brands that rely on advertising to launch new collections, and to ensure they continue to develop better awareness.
Retailers and online ecommerce brands, which encourage higher visitor numbers to their sites or marketplaces and improve interest in sales events through digital advertising campaigns.
Lifestyle and other brands associated with the fashion sector, such as those producing sunglasses, jewellery or shoes. These companies design campaigns that align them with fashion culture and trends.
As we mentioned above, many modern consumers prioritise ethics and sustainability. Across all these types of companies, we see a large proportion of businesses that use advertising to share their values and ensure they're seen as purpose-driven.
How Can One Day Help?
We're an all-senior collective of advertising and marketing specialists with a strong track record of delivering exceptional outcomes for fashion clients – you're welcome to visit our case studies to learn more about the results we've achieved and how campaigns have been structured.
Our integrated approach combines everything in one place, whether you're interested in outdoor billboards, digital activations, or influencer marketing, or need access to advanced ad tech and media buying expertise to help your brand scale.
Our Latest Fashion Campaigns.
See below our selected work in creative, digital and media planning and buying, click or tap to view.
Fast Fashion - Digital Case Study
FMCG - Paid Social, Media Planning
Vegan Footwear - Paid Social, PPC
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“Fashion advertising is, at its heart, about promoting clothing and styles that consumers want to buy and wear. However, campaigns must be strategic and emotive to ensure they capture excitement and showcase brands as part of a movement that their audiences feel engaged with.”
Ricardo Seixas, Founder and CEO, One Day Agency
What our clients are saying…
Frequently Asked Questions.
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Ads for fashion brands extend beyond incentivising sales. They create moods, trends, messaging, and lifestyle connotations that audiences want to be part of.
Businesses use carefully crafted storytelling that incentivises consumer responses based on age, interests, style, and current trends, such as street-style collaborations and partnerships.
Precision targeting minimises wasted resources, giving companies in-depth data they can use to reach defined consumers, via both offline and online ad formats.
The cyclical nature of fashion, with seasonal ranges, ensures brands can align their promotions with the products and colours consumers are actively looking to buy at the time each campaign is launched.
Effective fashion advertising embraces the brand's persona and emphasises key USPs, such as sustainability, cultural relevance, and ethical production standards that consumers want to see.
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The fashion industry is often seen as fun and exciting, but to compete, brands need to be tactical with their campaign messaging and ensure they're fully aware of the strict regulations and consumer expectations their ads must comply with. Expert marketing advisers can help with:
Improvements in brand recall and recognition, using campaigns that are consistent across multiple platforms, with standout designs that consumers will remember.
Adherence to the Advertising Standards Authority (ASA) regulations, which set rules on stereotyping, representation, diversity, and pricing transparency.
Delivering ad campaigns that are aspirational and emotional and have a direct impact on click-through rates and sales, supporting either overall brand awareness projects or launches of new seasonal ranges.
Importantly, well-designed fashion campaigns can deliver long-term value by building loyal audiences invested in a brand's success, especially for newer start-ups with novel concepts or production techniques that align with cultural values.
Fashion Advertising Agency.
Fashion marketing and advertising across out-of-home, TV, digital marketing and more.
Digital OOH, Billboard Advertising, Bus Advertising, Taxi Advertising, London Underground Advertising, Airport Advertising, Transport Advertising, Rail Advertising & More.
