Media Case Study
Rebecca Rhoades
Paid Social.
Brand
Rebecca Rhoades is a Leeds based fashion brand that creates made-to-order dresses featuring unique bold prints.
Objective
Reach new audiences and drive ROAS.
Challenge
Rebecca Rhoades were keen to reach new audiences to drive purchases, with a focus on maintaining a strong ROAS as, despite the high price point of the products, profit margins are tight as each item is made to order.
Skills:
Cross-channel Media Campaign, Media Planning and Buying, Audience Research and Insights
Strategy & Execution
One of the biggest challenges for the brand was the high price point, meaning that targeting needed to be tailored towards high-net-worth individuals. Adding to this difficulty was that it is a relatively unknown brand, meaning that the audience would need to develop some trust before making a purchase, lengthening the consideration period.
Having joined us at the end of October, there were a few major events in the calendar that we really wanted to capitalise on. We began with heavy prospecting, building remarketing pools ready for Black Friday and Christmas where competition is high across platforms.
As the client sells mainly dresses and we started with them in winter, messaging was key to getting people to click on the ads. We started with party season messaging, then in the new year pivoted towards the more sustainable USPs, and then capitalise on the races season with tailored audiences and collections.
Campaign Results
From onboarding the client at the end of October, we have strong uplift in results. As we continue to make research-led optimisations based on consumer interests, behaviours and actions, the account continues to grow in a positive direction.
