Creative Case Study
Forlax by Mayoly
AI Powered Creative Campaign for Pharma Awareness in Poland
Overview
Forlax, a market-leading pharmaceutical brand by Mayoly, partnered with One Day Agency to raise product awareness and drive in-store pharmacy sales across Poland through a multi-channel creative campaign. Working within strict pharmaceutical advertising regulations and limited brand assets, we led end-to-end creative development — from conceptualisation and copywriting to AI-generated video production, visual design, and tailored campaign delivery. Every asset was crafted to resonate with five defined audience segments, translating a sensitive health topic into accessible, human storytelling.
Services:
Concept Development · Creative Direction · AI Video Production · Synthetic Media Design · Motion Graphics · Graphic Design · Copywriting · Format Compliance for Polish Pharma Regulations
Campaign Objectives
Increase product awareness and pharmacy sales in Poland
Build emotional resonance through relatable, audience-specific creative
Develop compliant, channel-optimised content for YouTube, Paid Social, Allegro, and GDN.
Adhere to all Polish pharmaceutical marketing regulations across formats
Creative Approach
Our strategy was rooted in metaphor-driven storytelling — turning everyday frustrations into visual symbols of discomfort, then revealing contrasting moments of ease to signify relief. Each ad began with a familiar challenge: a traffic jam, a pile of laundry, an incomplete push-up — subtle stand-ins for constipation. These were followed by scenes of transformation: free-flowing traffic, clean workspaces, moments of joy — representing the product’s effect.
To maximise relevance, we developed distinct creative treatments for five audience segments:
Women 45+
Active Women
Expectant Mothers
Office workers
Parents
This segmentation allowed us to shape stories that felt personal, recognisable and human — reinforced by a light humour, relatable visuals, and playful transitions helped the creative stand apart from typical pharma advertising, while staying emotionally authentic.
Your trusted option against constipation
The Customer's Laurel is a proof of trust and appreciation, that Polish consumers show to a product or a service and thus is a way of customers recommendation.
Naturally regulates bowel function, Non-addictive, Safe for long term use
Because blockages don’t belong in your day.
AI Video Production (Sora)
All video ads were AI-generated and produced entirely in-house — from narrative development and creative direction to animation and motion graphics. Despite limited original assets, we built immersive “before and after” worlds that mapped to each audience’s lifestyle.
Each video followed a structured narrative:
Opening: Forlax logo and metaphor-led problem
Solution: Key product benefits illustrated simply and clearly
Transformation: Visual contrast to communicate emotional and physical relief
Wrap: Reinforced branding and CTA for recall and action
Every asset was tailored for its environment — with variations for skippable and non-skippable YouTube formats and paid social placements. All videos included rotating disclaimers, mandatory references, legal warnings, and met Polish pharma standards on screen-safe zones, font sizes, and display duration.
Pushing too hard? Try Forlax for a gentle constipation relief without dependancy. Forlax restores your body’s natural rhythm by re-educating the bowel without irritating it. Because straining shouldn’t be your daily workout. Forlax. Your trusted option against constipation.
Feeling stuck? Try Forlax for a gentle constipation relief without dependancy. Forlax restores your body’s natural rhythm by re-educating the bowel without irritating it. Because you’ve got bigger things to push. Forlax. Your trusted option against constipation.
Feeling buried? Try Forlax for a gentle constipation relief without dependancy. Forlax restores your body’s natural rhythm by re-educating the bowel without irritating it. Because relief shouldn’t be a chore. Forlax. Your trusted option against constipation.
Paid Social & Display Assets
We delivered a complete creative toolkit across static, animated, and video formats:
Paid Social: Designed for vertical and square feeds, carousels used modular storytelling to present information in digestible steps. Micro animations drew attention to benefits, while legal text, disclaimers, and references were integrated seamlessly into each frame.
Display Banners: Clean, regulation-friendly design using brand colour palettes and subtle product cues, reinforcing the overall campaign narrative while remaining compliant.
Visual consistency was maintained throughout with a focus on brand palette, illustration tone, and character design — even across AI-generated formats.
Your trusted option against constipation
The Customer's Laurel is a proof of trust and appreciation, that Polish consumers show to a product or a service and thus is a way of customers recommendation.
- Naturally regulates bowel function - Non-addictive - Safe for long term use
Because blockages don’t belong in your day.
Outcome
By combining cutting-edge AI video production with strategic storytelling and rigorous regulatory compliance, we transformed limited assets into a powerful, multi-platform creative campaign. Each audience could see themselves in the characters and scenarios, making a private issue feel approachable, human, and solvable. Even with synthetic media at its core, the campaign delivered warmth, empathy and relatability - proving that creative technology, when used well, can be deeply personal.
