Creative Case Study
Valla.
Turning Workplace Anxiety Into Actionable Support
Overview
Valla approached One Day Agency with a clear goal: build brand awareness, drive web traffic, and spark emotional engagement with working professionals navigating workplace injustices. The campaign needed to validate real emotional experiences, position Valla as a trusted legal support platform, and convert awareness into meaningful action—all while maximising impact across Manchester through an integrated mix of Out-of-Home (OOH) and digital media.
Services:
Concept Development & Art Direction • Graphic Design • Video Production • Copywriting • OOH Creative • Sound Design • Creative Strategy
Our Creative Approach
At the heart of this campaign lies a compelling emotional truth: many people feel uneasy at work but aren’t sure why. We developed a unified creative strategy grounded in this tension.
Messaging:
Core Line: “Work shouldn’t feel like this.”
Featured prominently across all channels—static and video alike—this message instantly resonates with viewers facing subtle or overt workplace issues.Supporting Line (YouTube & Spotify):“When work feels wrong, find out why.”
This sharper CTA-style variant acknowledges internal doubt and prompts action.
Design & Visual Language
Inspired by workplace messaging interfaces, we created a striking design system featuring real-seeming push notifications like:
“You’re overreacting.” “Don’t make trouble.” “Nobody else has complained.”
These messages, layered in disarray, evoked emotional distress while mirroring the disorientation many feel when experiencing workplace discrimination or mistreatment. Valla’s signature purple added brand presence and contrast, while a live search bar (“valla.uk”) reinforced the digital CTA.
Our animation and sound design for YouTube elevated this narrative. Stressful heartbeat-like sounds evolved into calming tones as users discovered Valla—visually transitioning from chaos to clarity.
Deliverables
We managed the full creative process end-to-end. From concept development and scripting to visual design, video production, copywriting, animation, and audio engineering, every element was handled in-house. We ensured visual consistency and emotional authenticity across formats, scaling Valla’s identity for everything from city-centre posters to skippable video ads.
Meta - 30 second video
Testimonial Video - Jamie
Testimonial Video - Storm
Multi-Channel Creative Rollout
The campaign was brought to life across both physical and digital environments, carefully tailored to where—and how—our audience would experience it.
15.2 million
OOH Impressions
Out-of-Home (Manchester)
We deployed a bold, emotionally resonant visual campaign across Manchester’s busiest commuter routes. The creative featured real workplace-style message notifications paired with our core line, “Work shouldn’t feel like this.”
Key formats included:
147 interior tram panels across the Metrolink network
45 bus rears in high-traffic zones
10 digital 6-sheets placed strategically across city-centre roadside locations
Static placements at Manchester Piccadilly Station
This high-frequency, high-visibility presence anchored the campaign and drove top-of-funnel awareness with over 15.2 million OOH impressions.
568,000
Impressions
403,611
Full video views
YouTube (Manchester)
We produced both 10-second non-skippable and 30-second skippable YouTube ads to build emotional resonance and push viewers toward action.
Emotional sound design and animated storytelling helped transition viewers from confusion to clarity—mirroring Valla’s role in the workplace journey.
1.26 million
95,696
10.17%
624,457
Impressions
Full video views
Impressions
Engagement Rates on Remarketing Content
Meta (Facebook & Instagram)
The campaign was structured in two phases: awareness followed by remarketing.
For awareness, we ran 30-second and 10-second video ads targeted to employees at medium and large businesses. The remarketing phase followed with carousel ads targeting users who had already engaged.
Spotify
Audio ads were placed across playlists and podcasts tied to business, wellness, and productivity themes—reaching users during moments of reflection and focus.
Outcome
The real measure of this campaign wasn’t just clicks or impressions—it was the feeling it left behind. We didn’t just promote a legal advice platform; we gave people language for the unease they’d been carrying in silence.
Across Manchester, commuters paused at tram stops, bus shelters, and station platforms—not to be sold to, but to feel seen. The key visual and messaging hit a nerve. The simplicity of “Work shouldn’t feel like this” didn’t shout; it echoed.
The emotional honesty of the campaign drove real-world behaviour. After launch, website sessions in Manchester surged. Direct and organic traffic climbed sharply—proof that people were searching for Valla after seeing the work in the wild. YouTube viewers didn’t just watch; they stayed. Over 400,000 people watched the full video, and tens of thousands interacted with Meta ads not because they were targeted—but because the message landed.
Spotify listeners heard the 10-second audio and clicked. People followed the search bar prompt, “valla.uk,” not because of a CTA, but because it felt like the next natural step.
But more than anything, the work made people feel seen. It started conversations. It gave people permission to question how they were being treated at work. And it showed that a legal platform can feel human, accessible—and even empowering.
Explore Valla’s Full Campaign
For a complete picture of how this campaign delivered both scale and impact, explore our in-depth breakdown of media, strategy, and creative execution:
