This article explores how businesses can approach setting their advertising budgets, the role of advertising agencies in this process, and provides insights into budgeting for advertising campaigns in different city scales like Manchester and London.

In the fast-paced and dynamic world of advertising and marketing, media agencies have emerged as pivotal players. Their role is not only significant but also multifaceted, as they navigate the complex landscape of media planning and buying to aid brands in reaching their target audience effectively. This essay delves into the essence of a media agency, its functions, and the numerous benefits it offers to brands.

In our previous blog, we covered the concept of experiential campaigns and their potential effectiveness when executed proficiently. While each experiential campaign possesses unique characteristics, certain fundamental practices can significantly influence its success.

Something very special is coming part of this campaign.

Takis, a brand from Grupo Bimbo, engaged with us for the first multi-format Ireland campaign. Here are a few shots!

The team at One Day Agency has been appointed for a second time to drive Codorníu’s Q4 retail sales across the UK for a second time.

We supported Big Commerce with an OOH activation campaign across the digital rail network.

This has been a great campaign to work on, as we have really been able to demonstrate our point of difference as an agency. You’s detailed understanding of ready-to-service areas, big data, and audiences, meant we could plan very strategically with minimal wastage.

We overlaid first and third-party data with our internal planning tool, so we can locate formats and media owners that fall within immediate proximity of the desired postcodes. We are excited to see how our media mix will support the direct sales team.