As a form of out-of-home advertising, public transport is an effective way to capitalise on captive audiences, drive engagement and reach vast amounts of people. How does it do this? Read on to find out.

Transport media is, in our opinion, the likely workhorse of the entirety of the out-of-home advertising ecosystem. It’s a category of out-of-home advertising that uses modes of transport to display advertising messages, this includes the use of buses, taxis, trains and trams.

Whether you’re looking to make an impact with this type of advertising or you’re curious as to how effective it is, this article about Bus Advertising will tell you everything you need to know.

In this article, we take a look at 6 creative examples of bus advertising, from bold creative that makes you stop and stare, to clever design that generates buzz online.