Today, we're looking at the various types of graphic displays available to UK businesses, the rules you may need to be aware of in terms of placements and permissions, and the advantages of using roadside promotions as part of your marketing strategy.

As a media planning and buying billboard advertising agency, One Day Agency has a vast inventory of billboard formats available to communicate via. Understanding these types and their uses can help you to make an informed decision on which will provide the most value for your campaign. Let’s unwrap together.

Billboard advertising is the use of large-scale digital or print boards to advertise a brand, company, product, service or campaign. Billboards are a part of the out-of-home (OOH) category of advertising and whilst there is expanding excitement around digital advertising, OOH isn’t going anywhere soon with latest full-year industry figures showing UK OOH revenue reached £1.44bn, the highest ever recorded, with digital out-of-home accounting for 67% of annual revenue. In this guide, we take a look at just how effective billboard advertising and the different billboard advertising formats can be and why it should be an important part of your modern advertising strategy.

You may be asking yourself “How do you measure the effectiveness of a billboard campaign?” We’re here to discuss the quantitative and qualitative ways in which you can. So let’s get into it.