How to Advertise in Office Lobbies
Key Takeaways
Office lobby advertising helps brands reach professionals, decision-makers and visitors in a focused workplace environment.
Campaigns perform better when the message is short, relevant to the office setting and easy to act on later.
One Day Agency can support office lobby campaigns across place-based OOH, digital screens, programmatic DOOH and wider media.
Office lobby advertising places brands in front of people as they enter, leave or move through commercial buildings. It is especially useful for B2B brands, premium consumer products, finance, tech, recruitment, travel, property, events and services that want to reach working professionals in a business setting.
Unlike busy roadside or high street media, office lobbies offer a more controlled environment. People are often waiting for lifts, checking in at reception, meeting clients or moving through the same space several times a week. That creates useful repetition without relying on people scrolling or clicking.
At One Day Agency, office lobby campaigns can be planned through place-based advertising, digital OOH, out-of-home advertising, media buying, programmatic display, local advertising and PPC.
Why Office Lobbies Are Valuable for Advertisers
Office lobbies sit at a useful point in the working day. They are not just entrances. They are waiting areas, meeting points, security check-ins, lift zones and routes into offices, gyms, cafés, coworking spaces and meeting rooms.
This matters because the audience is often in a professional mindset. Someone entering an office building may be thinking about meetings, suppliers, software, finance, recruitment, travel, lunch, events or work-related decisions. For B2B advertisers, this setting can be far more relevant than a broad consumer environment.
The opportunity is not only reach. It is relevance. A business software brand, airport lounge service, recruitment campaign or corporate travel provider can feel more natural in an office lobby than in many other media environments.
Understand the Workplace Pattern First
Office advertising needs to reflect how people now use workplaces. Hybrid working has changed attendance patterns, but offices are still important, especially from Tuesday to Thursday and in major business districts.
The Guardian reported that average UK office attendance reached 44.2% in the week to 13 February, based on Remit Consulting’s ReTurn report. Attendance was above 40% every week from early January, which suggests office routines are becoming more stable again.
CBRE’s 2025 European Office Occupier Sentiment Survey also found that hybrid working still needs strong office incentives, including vibrant workplaces and shorter commutes. For advertisers, this points to an important planning insight: office lobby campaigns should be built around where people actually go, when they attend and which buildings attract consistent professional traffic.
Choose the Right Building Type
Not every office lobby will suit every campaign. A premium finance building, a coworking space and a regional business park can all offer different audiences. A strong plan should consider building profile before format. The media should match the audience, not just the postcode.
For example, a fintech brand may want finance-heavy office buildings, while a recruitment advertiser may focus on business parks or sector-specific hubs. A premium travel brand may choose central London buildings with senior professionals and frequent business travellers.
Useful building types include Grade A office buildings, coworking spaces, corporate headquarters, business parks, finance and legal districts, tech hubs, mixed-use commercial buildings, serviced offices and buildings close to transport hubs.
For campaigns that need to cover the wider working journey, transport advertising can support office lobby media by reaching the same audience before they arrive at work.
Pick the Format That Fits the Space
Office lobby advertising is usually delivered through digital screens, lift lobby displays, reception screens, wall-mounted media, building directory screens or internal communication networks. Some buildings may also offer posters, lift panels, experiential space or sampling opportunities.
Digital screens are often the most flexible option. They can rotate creative, run short motion assets, change by time of day and support multiple campaign messages. Static formats can still work well when the message is simple, premium and location-specific.
ECN, a European office DOOH network, says its network reaches more than 28 million weekly impressions across 600+ premium office buildings, with a verified professional audience. It also highlights office media as a way to reach B2B decision-makers, C-suite professionals and high-earning audiences in premium workplace settings.
Common office lobby formats include:
Reception screens
Lift lobby screens
Lift interior screens
Digital directories
Wall-mounted displays
Entrance posters
Sampling desks
Sponsored building content
Event takeovers
QR-led lead generation
Make the Creative Quick to Read
Office lobby creative needs to be clean and immediate. People may be walking through reception, waiting for a lift or glancing at a screen while checking their phone. The ad should make sense without effort.
A B2B software ad might use a short problem-led line and a memorable brand cue. A corporate travel campaign could focus on convenience, status or comfort. A recruitment campaign could highlight one role type, one location or one salary range.
Avoid trying to explain too much. Office lobby media is not the place for long product detail. It should create recognition, prompt interest or push someone towards a search, scan or follow-up channel.
How to Advertise in Office Lobbies
Use Office Media for B2B and ABM Campaigns
Office lobby advertising can be particularly useful for account-based marketing. If a brand wants to reach people in specific companies, sectors or business districts, office media can help create repeated visibility around those workplaces.
This can support campaigns targeting enterprise software buyers, finance teams, legal professionals, HR leaders, procurement teams, founders, executives, consultants, property decision-makers and technology teams.
The value comes from repeated presence in a professional setting. A person may see the same brand in the lobby, then encounter it again through LinkedIn, paid search, programmatic display or email. That makes the brand feel more familiar by the time a sales conversation starts.
For wider context on the channel, this One Day guide on how to advertise in lifts and office buildings explains how lobby and lift media can turn the office routine into a targeted advertising environment.
Connect Office Lobby Ads With Digital Activity
Office lobby advertising should not sit in isolation. It works best when it is connected to digital channels that capture interest after the exposure.
Someone may see the ad in reception, search the brand later, visit the website at lunch or respond to a LinkedIn campaign the next day. The lobby screen creates the first reminder. Digital media helps move that interest forward.
Useful pairings include paid search, paid social, LinkedIn advertising, programmatic display, retargeting, email campaigns, landing pages, QR codes, event registration pages and ABM campaigns.
For brands that want to track and strengthen the journey, this guide on measuring OOH advertising can help connect place-based exposure with search, traffic and lead generation.
Plan Around Days and Dayparts
Office attendance is not even across the week. Many buildings are busier in the middle of the week, while Mondays and Fridays can be quieter in hybrid working environments.
That should influence how the campaign is planned. A short campaign may need to focus spend on the busiest days. A longer campaign can build frequency across several working weeks. Time of day also matters. Morning arrivals, lunch breaks and late afternoon exits may suit different messages.
CIPD’s return-to-office analysis notes that some employers are encouraging more days in the office to improve collaboration and make better use of office space, while support for hybrid working remains strong. This means office lobby advertising should be planned around realistic attendance patterns, not an assumption that every building is full every day.
Check Permissions and Brand Suitability
Office buildings are controlled environments. Media owners, landlords and building managers may have rules on what can be advertised, how creative appears and when campaigns can run.
Before launch, check building approval, media owner approval, artwork specifications, motion length, screen orientation, sound restrictions, category restrictions, QR code permissions, data and privacy requirements, plus any installation or activation rules.
This is especially important for finance, healthcare, recruitment, alcohol, gambling or political messaging. Office environments often require a more polished and brand-safe approach than some other public media spaces.
For a broader understanding of where office lobby media fits, this guide to OOH advertising explains the wider role of out-of-home formats.
Measure Performance Properly
Office lobby advertising can influence brand awareness, search, web traffic, enquiries and sales conversations. Measurement should be matched to the campaign objective.
A B2B campaign may focus on account engagement, website visits from target companies, lead quality or LinkedIn performance. A consumer campaign may look at searches, QR scans, local sales or brand recall.
Useful measurement methods include:
Estimated impressions
Campaign reach
Screen plays
QR scans
Landing page visits
Branded search uplift
Direct website traffic
LinkedIn engagement
Lead form submissions
Account-level engagement
Brand awareness surveys
Sales team feedback
Where possible, compare exposed areas or target accounts with a control group. This can help show whether office lobby media supported awareness, consideration or lead generation.
“Office lobby advertising works because it meets professionals in a focused environment. The strongest campaigns respect the setting, keep the message clear and connect the exposure with digital channels that make the next step easy.” - Scott Barrett, Senior Account Manager, One Day Agency
How One Day Agency Can Help
At One Day Agency, we plan office lobby advertising as part of wider OOH, DOOH and digital campaigns. We help brands choose the right buildings, audiences, formats, creative routes and measurement plan based on the campaign goal.
For B2B brands, office media can support ABM, lead generation, event promotion and sales awareness. For premium consumer brands, it can reach high-income professionals in a setting that feels relevant and controlled.
Our team can also connect office lobby advertising with search, paid social, programmatic and landing page strategy, helping brands turn workplace visibility into measurable action.
References
The Guardian: Average UK Office Attendance Settling at Highest Level Since Before Covid
CBRE: European Office Occupier Sentiment Survey 2025
CIPD: What Are Employers’ Return to the Office Plans for 2025?
ECN: Europe’s Premium Office DOOH Network
FAQs
How do you advertise in office lobbies?
To advertise in office lobbies, define the audience, choose suitable office buildings, select screen or lobby formats, prepare short creative, secure approvals, book the media and measure the campaign through search, traffic, QR scans, leads or brand lift.
What formats are available for office lobby advertising?
Common formats include reception screens, lift lobby screens, digital directories, wall-mounted displays, lift screens, posters, sampling spaces and sponsored building content.
What brands should use office lobby advertising?
Office lobby advertising can work for B2B software, finance, recruitment, travel, property, events, professional services, premium retail, health, fitness and lifestyle brands.
Is office lobby advertising good for B2B campaigns?
Yes. Office lobby advertising can be useful for B2B campaigns because it reaches professionals in workplace environments, including decision-makers, senior staff and visitors.
How can office lobby advertising be measured?
It can be measured through impressions, screen plays, QR scans, landing page visits, branded search uplift, LinkedIn engagement, account-level engagement, lead form submissions and brand awareness research.
