Rail Advertising
Eurostar Advertising
A leading Eurostar Advertising Agency
Reach Affluent European Travellers With Targeted Eurostar Advertising
Each year, brands can advertise to nearly 19.6 million people on the Eurostar, with ongoing forecast growth as new routes are added and capacity increases, with predictions that the network will serve over 20 million high-value cross-border travellers.
The Eurostar network’s integration with Thalys has extended the service, connecting millions of passengers every year between London and some of Europe’s busiest and largest commercial and tourism destinations.
This means the Eurostar advertising is a great way to engage affluent tourists, business professionals and regular travellers who take repeat journeys of several hours, with extended dwell times and far longer engagement opportunities than available through conventional transport advertising.
One Day Agency helps ambitions brands to advertise on the Eurostar, reaching a growing, affluence audience.
Why Use Eurostar Advertising?
Part of the appeal of Eurostar campaigns is the diversity of audiences businesses can reach. While 12.7 million Eurostar users are expected to travel through St Pancras alone, the demographic is hugely mixed, with 30% UK, 24% French, 16% Belgian and 9% Dutch passengers (view source).
For ambitious businesses either hoping to extend their reach into Europe or reinforce their position within UK markets, the benefits are compelling:
Advertising to audiences with above-average incomes and purchasing power
Engaging with regular business travellers, executives and investors
Taking advantage of captive audiences with long dwell times, where advertising messages are more likely to be retained
Promoting services to tourists while they are actively shopping, heading to holiday destinations or planning activities and excursions
Eurostar is also seen as a sustainable alternative to aviation, making it a key way for environmentally conscious brands to demonstrate their values while benefiting from growing passenger numbers across an expanding European network.
How One Day Agency Can Help
One Day is a fully integrated marketing and advertising agency with a presence in the UK, Poland and France. We draw on in-depth knowledge and expertise in European markets to help clients design high-impact, multi-channel campaigns based on data insights and analytics.
Alongside out-of-home placements across Eurostar stations and terminals, we develop digital, AI video, and creative campaigns to connect with key audiences across global destinations, with an in-house-only team that ensures businesses collaborate closely with our specialists to access tailored advice and recommendations aligned with their objectives.
Eurostar Advertising Formats
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![Digital Screens]()
Digital Screens
High-visibility digital screens are positioned next to live service updates, with 100% Opportunity to See (OTS). There are 36 50-inch displays in the main Departures Hall and 6 in the secondary Departures B area at St Pancras, which is used by 98% of Eurostar passengers.
Connected to a cloud-based CMS to enable real-time updates, digital placements are also positioned in the arrivals zone at St Pancras, achieving an estimated 1.1 million impressions every month for every campaign.
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![Print Walls]()
Print Walls
Large-scale print walls provide brands with a way to enhance impressions by creating huge, impactful displays along arrivals walkways, reaching 100% of Eurostar passengers arriving in the UK, throughout the arrivals hall and past the St Pancras border.
Businesses can use these unmissable placements to reach the estimated 6.35 million people who pass through arrivals each year, and combine print walls with the Welcome Site, comprising two landscape placements as a unique creative available exclusively within the Eurostar service at St Pancras.
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![Connecting Bars]()
Connecting Bars
Passengers using Eurostar typically spend considerable time waiting for services following check-in, with a large proportion using the connecting bar, which has charging stations, seating and tables, as a 17-metre waiting and relaxing area.
Sponsors can wrap the entire bar in their selected creatives, appealing to professionals who take the opportunity to charge devices or connect laptops, with the highest-performing campaigns designed with context and relevance in mind.
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![Business Premier Lounge Advertising]()
Business Premier Lounge Advertising
There are multiple ways to advertise to affluent and business demographics, including the Metropolitan magazine, which is posted directly to 20,000 selected members, with 5,000 copies placed in business lounges and premium cabins.
Businesses can promote brands, services, and products through a publication with a 43.7% open rate linked to email promotions, clickable ad pages, and options to choose either digital or physical placements, or combine the two, with around 360,000 digital views per issue.
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![Eurostar Arrivals Takeovers]()
Eurostar Arrivals Takeovers
Companies looking to maximise impact and reach audiences travelling between high-footfall stations like St Pancras, Gare du Nord, Brussels Midi and Amsterdam Central can take their advertising further with full takeovers of the Arrivals site.
Available on request and to one sponsor at a time, the takeover includes access to 100% of placements, including the arrivals Print Wall, two large landscape creatives, and all arrivals screens, ensuring branding is seen across demographics with repeat exposure.
Speak with our planning team today.
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👉 Who will you speak to?
At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.
Shelby
Sailor
Scott
Klaudia
Eurostar advertising gives brands access to one of Europe's most valuable audience - people who are actively travelling, have time to engage, and often have significant purchasing power. It's not just about reaching millions of passengers; it's about connecting with affluent business and leisure travellers at a moment when they're most receptive. For brands looking to build awareness across the UK and mainland Europe, few environments offer the same combination of scale, attention and international reach."
Ricardo Seixas, Founder and CEO, One Day Agency
Full-funnel Advertising Agency
Latest Integrated OOH Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Motorsports - Experiential OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Read More About Rail Advertising.
What our clients are saying…
Frequently Asked Questions.
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Eurostar is a unique service that offers brands the opportunity to achieve up to 5.9 million brand engagements per month through diverse advertising placements.
They include the connecting bar, large-format billboards, digital screens, magazine and email promotions, and even brochure distribution and product sampling within Eurostar lounges.
The difference from typical transport advertising lies in the affluent demographics that use Eurostar services regularly, the mix of European and British travellers, and repeat exposure, particularly among business and commercial audiences.
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Eurostar promotions are seen by both leisure and business travellers, with some of the statistics indicating that, in comparison to average UK demographics:
35% of Business Eurostar guests have stayed in a hotel for business in the last year, and are 249% more likely to be involved in international business.
78% of passengers visiting family and friends look for retail offers, are 218% more likely to attend a festival, and 61% enjoy visiting cultural or historic places on holiday.
60% of leisure travellers spend three or more weeks abroad, 59% enjoy eating in high-end restaurants, and are 128% more likely to pay for product personalisation.
This depth of detail means brands can customise their campaigns to the specific audiences they want to engage with, analysing their interests, affluence, and ages to develop more contextually relevant promotions.
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The Eurostar Thalys merger in 2024 added more lines to the Eurostar service, including Cologne and onward travel destinations, leading to forecasts of passenger growth of 7% in just 12 months.
This was followed by a partnership between SkyTeam and Eurostar to offer long-haul passengers the option to travel by rail on extended journeys from the UK to Europe and beyond.
Outcomes include more potential viewers and impressions, access to upmarket Eurostar passengers, and a more diverse mixture of media opportunities, all of which have attracted ambitious and fast-growing brands who want to tap into European markets or strengthen their existing market position.
Get in touch today.
Eurostar Advertising and Media planning.