PPC Advertising

Google Shopping Advertising

Google Shopping Advertising Agency: Advertise on Google Shopping with One Day

Smarter Shopping ads that deliver measurable growth.

Google is the biggest advertising platform in the world and is hugely important for businesses in every sector, given that it has a 90% share of the search market and an estimated 45 million daily users in the UK alone.

Brands that want to drive sales and revenue use Google Shopping to showcase their products and catalogues to vast audiences. As the most visible element on a shopping search results page, these visual-first Product Listing Ads appear across Google Shopping, the search page, and the wider Google ecosystem.

As a marketing tool, Google Shopping Ads are impressively effective, giving businesses cost-efficient advertising on an a highly visible PPC format, and with the introduction of localised inventory ads and smart bidding strategies to ensure maximum relevance.

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The Advantages of Google Shopping Advertising

High levels of visibility, with Shopping ads shown right at the top of the search page, in many cases above organic search results.

Strong click-throughs, with users able to see product information upfront, which means a larger proportion of users who click are already interested in buying the product.
Better qualified leads and higher visibility contribute to improved advertising returns, ideal for retailers who want maximum sales growth with minimal ad spend.
Google provides ongoing and accurate performance data, enabling businesses to continually optimise campaigns, tweak keywords, or add new products and ranges.
Ads on Google Shopping can be shown anywhere within the Google platform, depending on your chosen ad tier, which means products can appear across the Google Display Network and on channels like YouTube.

Google Shopping Advertising Model

Google Shopping works on a PPC model, with retailers given full control over how their product ads look, with options to add images, store names, keywords, descriptions, and pricing within Google Merchant Centre.

Product data feeds are customisable and editable, which makes it straightforward to make tweaks to reflect sales, discounts, offers, or update product information to respond to performance monitoring.
Ads are created automatically based on brand product feeds and shown in Google Shopping and at the top of the Google search page when a user enters relevant keywords or search terms.
Brands only pay for Google Shopping ads when a user clicks through, ensuring they aren’t investing in ongoing advertising spending without any certainty of generating more web visitors.

The key to success is to ensure ads are visually appealing, incorporate the right search terms that target demographics are most likely to use, and that the customer journey from click to checkout incentivises users to convert from interested browsers into buyers.

Types of Google Shopping Ads

Classic Google Shopping Promotions

The ‘standard’ format on Google Shopping showcases products with keywords that match or relate to the terms a Google user has entered. Brands can upload detailed product information and imagery via Google Merchant Centre, ensuring products are seen on the Google results page and in the Shopping tab.

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Performance Max Shopping Campaigns

An upgraded advertising tier, Performance Max automates the circulation of featured products through all Google channels, which means shoppers will see products when using YouTube, Discover, Display, Search, and Gmail. These campaigns extract product feeds from the Merchant Centre, but can be tweaked to act as dynamic ads.

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Local Inventory Advertising

LIA is a perfect fit for brands with physical inventory they hold in-store, and whose primary aim is to improve footfall. Businesses can build product inventories that are highlighted to users in the correct location, and who search for applicable keywords or specifically look for stores in their local area.

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Google Shopping Automotive Ads

Vehicle ads are created for showrooms and dealerships selling cars and commercial vehicles, offering a niche format tailored to this sector. They showcase inventory and models available when Google users enter relevant keywords into search or use Shopping to look for vehicles for sale.

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Who Is Google Shopping Advertising For?

Google Shopping is best for businesses that sell physical products, such as retailers, and works incredibly well for brands that might have a high street presence or existing e-commerce site but are struggling to reach new customers.

Online retailers use Google Shopping to access a massive audience and ensure they're shown to users who are browsing for similar product ranges.
High street stores add Google Shopping to their marketing to improve visibility and to either branch out into online sales or encourage shoppers to visit their stores.
Brands that have plateaus in growth or want to boost loyalty introduce Google Shopping promotions to maximise interest in sales events, or ensure they're not forgotten or overlooked by previous customers.

The platform is also an advertising destination of choice for businesses with larger product catalogues, because they can structure and target their ads without having to pick just one or two product lines to promote.

Why Advertise Through Google Shopping?

There is little doubt that putting your products in front of millions of users who are actively looking to make a purchase is an excellent way to grow revenues, with products shown complete with images and pricing right at the top of the search engine results page. Google Shopping advertising is great if you want to:

Get better visibility of your product ranges, putting your brand front and centre when Google users have a strong intent to buy
Engage with new audiences who might never have heard of your business before
Generate better quality website clicks and visits, with users who already know what a product looks like and costs before they react

Google Shopping has enormous potential for countless brands whose main focus is on awareness and sales, and the ability to showcase ads across the whole of the Google network, including on search, the Shopping tab, and YouTube, delivers reliable returns.

How Can One Day Help?

We're an experienced team of full-funnel marketers, strategists and creatives, and we help brands navigate the Google Merchant Centre, with background A/B testing and keyword analytics that ensure every campaign and product listing is designed to have an impact.

One Day provides an integrated service, which means we assist with every aspect of Google Shopping advertising, from initial campaign setup, optimising your product feed, creating graphics and monitoring performance.

Our Work

Latest Campaigns.

See below our selected work in digital and paid social.

Footwear - PPC, Paid Social

Electronic Payment - PPC, Paid Social, Creative

Jewellery - Paid Social, Creative

More Digital Case Studies

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“My top tip for any brand new to Google Shopping is to optimise featured products and catalogues for your user – rather than trying to score extra points with the algorithm! Amazing descriptions, quality images and strategic keywords will all ensure you see the best possible outcomes.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Yes! While some Google users will, of course, be looking for a specific brand or product, which means they'll not refer to featured promotions, countless others rely on suggested products that match their search term. Google Shopping has, in fact, become one of the most successful services within the platform.

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”