PPC Advertising
Google Shopping Advertising
Google Shopping Advertising Agency: Advertise on Google Shopping with One Day
Smarter Shopping ads that deliver measurable growth.
Google is the biggest advertising platform in the world and is hugely important for businesses in every sector, given that it has a 90% share of the search market and an estimated 45 million daily users in the UK alone.
Brands that want to drive sales and revenue use Google Shopping to showcase their products and catalogues to vast audiences. As the most visible element on a shopping search results page, these visual-first Product Listing Ads appear across Google Shopping, the search page, and the wider Google ecosystem.
As a marketing tool, Google Shopping Ads are impressively effective, giving businesses cost-efficient advertising on an a highly visible PPC format, and with the introduction of localised inventory ads and smart bidding strategies to ensure maximum relevance.
The Advantages of Google Shopping Advertising
High levels of visibility, with Shopping ads shown right at the top of the search page, in many cases above organic search results.
Strong click-throughs, with users able to see product information upfront, which means a larger proportion of users who click are already interested in buying the product.
Better qualified leads and higher visibility contribute to improved advertising returns, ideal for retailers who want maximum sales growth with minimal ad spend.
Google provides ongoing and accurate performance data, enabling businesses to continually optimise campaigns, tweak keywords, or add new products and ranges.
Ads on Google Shopping can be shown anywhere within the Google platform, depending on your chosen ad tier, which means products can appear across the Google Display Network and on channels like YouTube.
Google Shopping Advertising Model
Google Shopping works on a PPC model, with retailers given full control over how their product ads look, with options to add images, store names, keywords, descriptions, and pricing within Google Merchant Centre.
Product data feeds are customisable and editable, which makes it straightforward to make tweaks to reflect sales, discounts, offers, or update product information to respond to performance monitoring.
Ads are created automatically based on brand product feeds and shown in Google Shopping and at the top of the Google search page when a user enters relevant keywords or search terms.
Brands only pay for Google Shopping ads when a user clicks through, ensuring they aren’t investing in ongoing advertising spending without any certainty of generating more web visitors.
The key to success is to ensure ads are visually appealing, incorporate the right search terms that target demographics are most likely to use, and that the customer journey from click to checkout incentivises users to convert from interested browsers into buyers.
Types of Google Shopping Ads
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![Classic Google Shopping Promotions]()
Classic Google Shopping Promotions
The ‘standard’ format on Google Shopping showcases products with keywords that match or relate to the terms a Google user has entered. Brands can upload detailed product information and imagery via Google Merchant Centre, ensuring products are seen on the Google results page and in the Shopping tab.
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![Performance Max Shopping Campaigns]()
Performance Max Shopping Campaigns
An upgraded advertising tier, Performance Max automates the circulation of featured products through all Google channels, which means shoppers will see products when using YouTube, Discover, Display, Search, and Gmail. These campaigns extract product feeds from the Merchant Centre, but can be tweaked to act as dynamic ads.
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![Local Inventory Advertising]()
Local Inventory Advertising
LIA is a perfect fit for brands with physical inventory they hold in-store, and whose primary aim is to improve footfall. Businesses can build product inventories that are highlighted to users in the correct location, and who search for applicable keywords or specifically look for stores in their local area.
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![Google Shopping Automotive Ads]()
Google Shopping Automotive Ads
Vehicle ads are created for showrooms and dealerships selling cars and commercial vehicles, offering a niche format tailored to this sector. They showcase inventory and models available when Google users enter relevant keywords into search or use Shopping to look for vehicles for sale.
